How to Migrate from Adalysis to SteerAds 2026

For Adalysis customers evaluating SteerAds in 2026, the migration playbook below is structured around a 30-day timeline that maps directly to month-to-month subscription cycles. The mechanics are different from migrating off Marin or Search Ads 360 — Adalysis and SteerAds share more architectural DNA, which makes the migration faster but also creates specific gotchas around rule translation and custom alerts that this guide addresses explicitly.

This playbook assumes a single direct advertiser account or a PPC agency portfolio of 10-50 client accounts. Solo consultants with 1-3 accounts can compress the timeline to 14-21 days. Agencies with 50+ accounts should extend to 45-60 days and run the migration in batches.

Why advertisers migrate from Adalysis to SteerAds in 2026

The Adalysis-to-SteerAds migration question has become common in 2026 evaluation conversations. Three converging factors drive the migrations we've audited over 2024-2026.

1. EUR-native pricing for EU agencies and SMBs. Adalysis is USD-priced with a €50k spend minimum on the entry tier — this combination prices out a meaningful segment of EU SMBs and small agencies that would otherwise be natural Adalysis customers. SteerAds bills in EUR with auto-tier pricing from €14.90/mo and no spend minimum. For EU agencies invoicing clients in EUR and managing their own P&L in EUR, the FX exposure of Adalysis's USD billing creates real friction — exchange rate variance can swing software cost by 5-15% quarter-over-quarter, complicating margin planning.

2. Multi-channel Google + Microsoft Ads parity. Adalysis was designed Google-first with Microsoft Ads as a secondary integration. The Microsoft side works but is less polished than the Google side — fewer audit checks, less ML optimization depth, lower-quality recommendations. SteerAds was designed with Google + Microsoft Ads as first-class equal channels, applying the same AI optimization layer and audit depth to both. For accounts where Microsoft Ads represents 15-30% of total spend (common for B2B SaaS, lead generation, and certain e-commerce verticals), the Microsoft-side improvement materially affects results.

3. Agency-tier aggregate pricing model. Adalysis's agency tier scales by client account count and per-account spend, creating non-linear cost growth as agencies add clients. A 25-account agency on Adalysis often pays $1500-3000/mo. SteerAds' auto-tier scales by aggregate managed spend (summed across all client accounts), creating linear cost growth. The same 25-account agency on SteerAds with €400k/month aggregate spend pays roughly €399/mo. For PPC agencies in the 15-100 client range, this pricing model difference is often the decisive factor.

4. Audit-first onboarding alignment. Both tools share audit-first onboarding philosophy — they pull historical data before suggesting optimizations. The migration is faster because the team is already comfortable with this workflow pattern. Compare to migrations from Marin or SA360 where the audit-first concept itself is new to teams.

5. AI maturity equivalence on core optimization. SteerAds and Adalysis both ship real ML (not rule-disguised-as-AI) on bid optimization, query mining, and anomaly detection. AI maturity is roughly equivalent on these core dimensions — the migration doesn't require accepting AI regression. Where Adalysis still leads: deep custom hypothesis testing with configurable significance thresholds. Where SteerAds leads: RSA generation depth, EUR pricing, agency aggregate tier.

The honest 2026 read: SteerAds is the right migration target for the 70-80% of Adalysis customers whose actual usage centers on bid optimization, query mining, anomaly detection, and basic RSA testing. The remaining 20-30% who run deep custom hypothesis tests with statistical significance configurations should either keep Adalysis or run a hybrid (SteerAds for core optimization, Adalysis for specific test campaigns only).

Pre-migration audit — what to export from Adalysis

The pre-migration audit (days 1-3) determines what actually needs to move and what gets dropped. Most accounts overestimate what they need to migrate by 50-100% — the audit corrects this.

What to audit in Adalysis before exporting:

1. Active rules. Pull the list of all configured Adalysis rules. For each rule, document: how often it has triggered in the last 90 days, what action it took, whether the action was beneficial. Rules that triggered zero times in 90 days are configuration noise — drop them. Rules that triggered but with false-positive actions are also drops. The keep list is rules that triggered with real beneficial actions.

2. Active RSA tests. Pull the list of running RSA A/B tests. For each test, document: hypothesis, test cohort size, days running, statistical significance status, decision criteria. Tests near completion (15+ days, approaching 95% significance) should be allowed to finish in Adalysis before migration. Tests that have been running 60+ days without reaching significance are usually misconfigured — pause them and re-design in SteerAds.

3. Custom alerts. Pull custom alert configurations. For each alert, document: trigger conditions, recipients, frequency of firing, recipient response rate. Alerts that fire weekly but get ignored by recipients are noise — drop them. Alerts that fire rarely but consistently get acted on are the genuine value — these need SteerAds equivalents.

4. Campaign settings managed by Adalysis. Pull the list of campaign settings that Adalysis has been actively managing: bid strategies, budget pacing rules, audience configurations, geographic modifiers. These need to either transfer to SteerAds management or remain as Google Ads/Microsoft Ads native configurations that aren't tool-managed.

5. Reports generated as deliverables. For PPC agencies, audit which Adalysis reports are sent to clients as monthly or quarterly deliverables. Document the report sections, branding, frequency, and recipient list. These need SteerAds equivalents either as white-labeled SteerAds reports or rebuilt in Looker Studio / Google Data Studio.

Export mechanics:

Adalysis provides CSV export functions in the admin panel for rules, alerts, and test history. Campaign settings export is per-campaign and may require manual capture for accounts with 100+ campaigns. For agency portfolios, automate the export with Adalysis's API where available; otherwise, allocate 20-40 minutes per client account for the export.

Save all exports to a project folder with this structure:

• /migration-adalysis-to-steerads/
• /audit-90day-usage.xlsx (the usage audit results)
• /exports/rules.csv
• /exports/tests.csv
• /exports/alerts.csv
• /exports/campaign-settings/{account-name}.csv for each account

The export folder becomes the canonical reference for the rest of the migration. Every translation decision in days 8-10 references back to this folder.

Capability mapping — Adalysis features to SteerAds equivalents

The capability mapping (days 8-10 of the migration) translates Adalysis features into SteerAds equivalents. The mapping table below covers the most common Adalysis capabilities and their SteerAds counterparts.

The mapping reveals three patterns most migrations underestimate. First, 70-80% of Adalysis capabilities have direct SteerAds equivalents that work automatically — no configuration needed during migration. Second, 15-25% need configuration but the configuration is straightforward (5-30 minutes each). Third, 5-10% don't transfer cleanly — these are the cases where either SteerAds' different approach catches the same patterns differently (acceptable for most accounts) or Adalysis retention for specific workflows is the right call.

For broader context on the capability comparison, see our SteerAds vs Adalysis 2026 honest review which covers the head-to-head technical comparison in more depth.

Days 1-7 — Export and import campaign settings

The first week of the migration focuses on exporting from Adalysis and connecting SteerAds read-only. The goal by end of week 1 is: complete picture of Adalysis usage, complete export of active configurations, SteerAds connected and first audit complete.

Day 1 — Kickoff and team alignment. Schedule a 60-minute kickoff with the team that uses Adalysis daily: PPC manager, analytics lead, and (for agencies) account managers handling client deliverables. Walk through the 30-day plan, confirm timeline commitments, identify the 15-25% of spend that will be the initial SteerAds scope during parallel-run. The team alignment matters because daily users surface workflow concerns the decision-maker won't see. For agencies, include the account managers who handle client reporting — they have specific requirements that need to be addressed during configuration.

Day 2 — Adalysis usage audit. Pull the 90-day usage report from Adalysis. Document which rules, tests, alerts, and reports are actively used. The audit typically takes 2-4 hours for single direct advertiser accounts and 8-16 hours for PPC agency portfolios. The output is a single spreadsheet listing each Adalysis configuration item, its trigger frequency, its perceived value, and whether to migrate it. This document becomes the canonical reference for the rest of the migration.

Day 3 — Adalysis CSV exports. Run the Adalysis CSV exports for rules, alerts, tests, and campaign settings. Save to the project folder structure outlined in section 2. For agencies with 20+ client accounts, this step can be partially automated via Adalysis's API; otherwise, budget 20-40 minutes per client account.

Day 4 — SteerAds account setup and connection. Create the SteerAds account (or activate if you started with a free audit). Connect Google Ads and Microsoft Ads accounts in read-only mode (no changes will be pushed). For PPC agencies, set up the agency portfolio structure and connect all client accounts. The connection process typically takes 5-10 minutes per account; SteerAds will request OAuth approval for each ad account.

Day 5 — Wait for data ingestion. SteerAds ingests 90 days of historical data from each connected account. This takes 6-24 hours depending on account size. During this period, the team should review the SteerAds onboarding documentation, configure user permissions for daily operators, and prepare the comparison dashboard that will be used during parallel-run (days 8-21).

Day 6 — SteerAds audit review. SteerAds will have completed its 90-day audit by day 6. Review the audit report: structural issues, bidding inefficiencies, RSA performance, landing page mismatches, creative opportunities. Compare to your most recent Adalysis audit reports. Document where the two audits overlap (80-90% typically), where Adalysis surfaced issues SteerAds didn't, and where SteerAds surfaced issues Adalysis didn't. The gap analysis informs the rule mapping decisions in days 8-10.

Day 7 — Migration plan finalization. Based on the audit comparison and the usage audit, finalize the migration plan: which Adalysis rules to translate, which to drop, which campaigns will be initial SteerAds scope during parallel-run, what success criteria will be used to validate the parallel-run results. Get sign-off from the team and any required stakeholders. By end of day 7, you should have a clear written plan for days 8-30.

For PPC agencies, day 7 should also include client communication: notify clients that the optimization tool is being upgraded, what they should expect during the migration period (no service disruption, possibly improved reporting), and the timeline for new white-labeled SteerAds reports if they were receiving Adalysis-branded reports previously.

Days 8-14 — Activate SteerAds and parallel-run with Adalysis

The second week of the migration is the parallel-run period — both tools active simultaneously, with SteerAds optimizing a designated subset of spend. This is the most important week of the migration and the one most likely to be skipped or compressed by impatient teams.

Day 8 — Rule translation start. Begin translating Adalysis rules to SteerAds equivalents based on the capability mapping table in section 3. Work through the rules in priority order: most-frequently-triggering rules first. For most accounts, the rule translation work is 4-8 hours total spread over days 8-10. Budget 5-30 minutes per rule depending on complexity.

Day 9 — Custom alerts configuration. Configure SteerAds custom alerts to replace Adalysis alerts that don't have direct SteerAds defaults. SteerAds' custom alert engine supports condition-based alerts (threshold, percentage change, ratio comparison) with multi-channel notifications (email, Slack, webhook). For most accounts, 5-15 custom alerts are needed to replace the active Adalysis alerts — the rest are covered by SteerAds defaults.

Day 10 — RSA testing setup. Migrate active RSA tests from Adalysis to SteerAds. Tests near completion in Adalysis (within 7-10 days of statistical significance) should be allowed to finish there. Tests with longer remaining duration should be re-created in SteerAds' creative experiments module. Document the hypothesis, cohort, and decision criteria for each migrated test.

Day 11 — Activate SteerAds optimization on 15-25% of spend. Pick 2-4 campaigns representing 15-25% of total ad spend — not your highest-stakes flagship, not your dustiest legacy. Activate SteerAds optimization on these campaigns. Adalysis remains active on the remaining 75-85% of spend. Configure SteerAds optimization preferences: bid strategy aggressiveness, RSA generation parameters, anomaly detection sensitivity. Set up the comparison dashboard tracking key metrics across SteerAds-managed and Adalysis-managed campaigns.

Day 12 — Daily monitoring begins. From day 12 onward, monitor SteerAds-managed campaigns daily: spend pacing, CPA delta vs Adalysis-managed campaigns, recommendation acceptance rate, anomaly catches. Look for: aggressive bid changes that affect performance unexpectedly, false-positive anomaly alerts, missed real anomalies that Adalysis would have caught. These behavioral signals predict long-term fit better than 7-day CPA delta.

Day 13 — Team workflow testing. The team that uses Adalysis daily should now be using SteerAds daily for the parallel-run scope. Document workflow friction: places where SteerAds requires more clicks than Adalysis, places where SteerAds surfaces information Adalysis didn't, places where SteerAds is missing context Adalysis provided. The team feedback informs configuration adjustments and identifies whether SteerAds is the right long-term fit.

Day 14 — First-week parallel-run review. By end of day 14, you have 4-7 days of parallel-run data. Review: did SteerAds catch the major anomalies that occurred in the period? Did SteerAds-managed campaigns perform within 10% of Adalysis-managed campaigns on blended CPA? Did the team's workflow concerns get resolved or remain blockers? If the answers are yes/yes/no-major-blockers, proceed to days 15-21 expansion. If any answer is concerning, investigate before expanding scope.

For PPC agencies, the parallel-run should run on a representative subset of client accounts (3-5 clients of varying spend tiers), not the agency's largest single client. The varied subset reveals whether SteerAds handles the full range of agency client profiles, not just one optimal profile.

Days 15-21 — Switch active optimization to SteerAds

Week 3 is the gradual expansion of SteerAds optimization from 15-25% of spend to 100% of spend, while Adalysis transitions from active optimization to read-only backup.

Day 15 — Expansion decision. Based on the first-week parallel-run review, decide whether to expand SteerAds scope. The default is yes — if no major blockers emerged, proceed with expansion. If blockers exist, fix them before expanding (or, in rare cases, abort the migration and stay on Adalysis).

Day 16 — Expand SteerAds to 40-60% of spend. Add another 25-35% of spend to SteerAds optimization. Continue running Adalysis on the remaining 40-60%. The expansion should include some of your higher-stakes campaigns to validate that SteerAds handles the full spend tier, not just the safer initial scope.

Day 17 — Daily monitoring continues. Continue the daily comparison dashboard tracking SteerAds vs Adalysis performance. Look for any divergence in performance metrics as SteerAds takes over more spend. Most accounts see SteerAds performance match or slightly exceed Adalysis by day 17 — the AI optimization has had time to adapt to your account-specific patterns.

Day 18 — Adalysis transitions to read-only. Pause new optimization in Adalysis on the campaigns SteerAds now manages. Adalysis remains connected for read-only monitoring (as backup safety net), but no new changes will be pushed from Adalysis. This is the start of the formal handoff.

Day 19 — Expand SteerAds to 75-90% of spend. Add another 25-35% of spend to SteerAds optimization. By end of day 19, SteerAds is managing the vast majority of spend with only the most cautious holdouts remaining on Adalysis.

Day 20 — Reporting transition. For agencies, this is the day to switch client reporting from Adalysis-generated to SteerAds-generated. Send the first SteerAds-generated client reports for the current reporting cycle. Walk clients through any visual or structural differences. For in-house teams, this is the day to update internal stakeholder reports (CFO dashboards, executive summaries) to pull from SteerAds rather than Adalysis.

Day 21 — End of parallel-run. SteerAds is now managing 100% of spend. Adalysis is fully read-only with no active optimization. The 14-day parallel-run has produced enough data to validate the migration. Final validation: blended CAC across the full account in the 14-day parallel-run period vs the 14 days before migration started. If blended CAC is within 5% (allowing for normal variance), the migration is succeeding. If blended CAC is meaningfully worse, investigate before proceeding to Adalysis offboarding.

For complex agency portfolios, days 15-21 may need to extend to 21-28 days if the parallel-run results are mixed across client accounts. Some clients may need additional configuration; others may be ready for full SteerAds management faster. Tailor the expansion timeline to the slowest-converging client account.

Days 22-30 — Adalysis offboarding and 90-day review

The final week of the migration is Adalysis offboarding, post-migration cleanup, and setting up the 90-day review checkpoint.

Day 22 — Adalysis cancellation notice. Submit cancellation notice to Adalysis according to your contract terms. Most Adalysis contracts allow month-to-month cancellation with 30 days notice; annual contracts may require waiting for renewal or paying out the remainder. Document the formal cancellation date in writing — this becomes the deadline for completing offboarding.

Day 23 — Final Adalysis data export. Export final data from Adalysis for record-keeping: full configuration export, historical performance data, audit reports, custom dashboards. Store in long-term archive (cloud storage, internal data warehouse). For PPC agencies, ensure client-specific data is captured if any of it was Adalysis-stored rather than Google Ads-native.

Day 24 — Disconnect Adalysis from accounts. Remove Adalysis's OAuth permissions from Google Ads and Microsoft Ads accounts. For agencies, walk through each client account systematically. Document each disconnection in a checklist to ensure no account is missed. The disconnection prevents Adalysis from running any further optimization or accessing account data, even read-only.

Day 25 — SteerAds optimization preferences final tuning. Based on 14-21 days of SteerAds operation, fine-tune optimization preferences: bid strategy aggressiveness, RSA generation cadence, anomaly detection sensitivity. The first round of tuning was based on team intuition; this second round is based on observed behavior. Most accounts make 5-10 small adjustments at this stage.

Day 26 — Team workflow finalization. Document the final team workflow with SteerAds: who reviews dashboards daily, who handles client reporting (for agencies), who responds to anomaly alerts, who approves new RSA tests, who maintains optimization preferences. The documentation becomes the operations manual for the next 6-12 months of SteerAds use.

Day 27 — Client communication completion. For agencies, finalize client communication: confirm clients have received the first SteerAds-generated reports, address any questions about visual or structural differences from the previous Adalysis reports, document any client-specific report customizations that need to be configured in SteerAds.

Day 28 — 90-day review setup. Schedule the 90-day post-migration review on the calendar (day 120 from migration start). The review will compare: blended CAC delta vs Adalysis baseline, team time invested per week, anomaly catch rate, recommendation acceptance rate. Document the baseline metrics now so they're available for comparison in 90 days.

Day 29 — Migration retrospective. Hold a 60-90 minute team retrospective on the migration: what went well, what was harder than expected, what would the team do differently next time. The retrospective document becomes the playbook for the next tool migration (or, for agencies, the playbook for repeating the migration on new client accounts that come in already using Adalysis).

Day 30 — Migration complete. The migration is formally complete. SteerAds is the single optimization tool. Adalysis is fully offboarded. The 90-day review is on the calendar. The team workflow is documented. For agencies, all client accounts are on the new tool with appropriate reporting.

The 90-day review is the most important post-migration checkpoint. By day 120, you have enough data to validate whether the migration delivered the predicted benefits: software cost savings, team time savings, performance maintenance or improvement. If any of those is below expectation, troubleshoot at that checkpoint rather than waiting longer.

Edge cases — RSA rotation rules, custom alerts, multi-account agencies

The standard 30-day migration plan covers 80-90% of Adalysis-to-SteerAds migrations cleanly. The remaining 10-20% encounter edge cases that need specific handling.

Edge case 1 — Deep RSA rotation rules. Some Adalysis accounts run sophisticated RSA rotation rules: pause underperforming variants after X impressions, promote winning variants based on multi-metric scoring (CTR + conversion rate + revenue), rotate variants on a schedule (e.g., refresh every 30 days regardless of performance). SteerAds' default RSA rotation is ML-driven anomaly detection plus standard ad strength optimization — different mechanic, similar outcomes for most accounts. For accounts that genuinely need custom RSA rotation logic, the options are: accept SteerAds defaults (the mechanic differs but the outcomes are typically within 5-10% of Adalysis's custom rules), build the custom logic in Google Ads native rules (where supported), or retain Adalysis for the specific campaigns where custom RSA rotation is decisive.

Edge case 2 — Custom alert escalation paths. Some Adalysis configurations include multi-tier alert escalation: alert level 1 to PPC manager via email, level 2 to senior PPC manager via Slack after 2 hours of no response, level 3 to PPC director via phone after 6 hours. SteerAds custom alerts support email, Slack, and webhook notifications but the multi-tier escalation logic needs to be built externally (in PagerDuty, Opsgenie, or a custom Zapier workflow). Budget 4-8 hours of integration work for accounts that genuinely use multi-tier escalation. For accounts where the multi-tier escalation was configured but rarely triggers, simplify to single-channel alerts during the migration.

Edge case 3 — Multi-account agency portfolios with custom branding per client. Some PPC agencies maintain custom branding for each client in their Adalysis reports — distinct color schemes, distinct report templates, distinct metrics. SteerAds' white-label module supports agency-wide white-label branding (your agency logo and colors apply across all client reports) but not per-client custom branding within a single agency account. The workarounds: use SteerAds for the optimization layer and generate per-client reports in Looker Studio / Google Data Studio with custom branding, or accept agency-wide consistent branding across all client reports (most clients accept this without complaint, but confirm with key clients during the migration).

Edge case 4 — Adalysis API integrations with internal tools. Some accounts have built custom integrations between Adalysis and internal tools (CRMs, marketing automation, data warehouses). The Adalysis API endpoints don't have direct SteerAds equivalents — SteerAds has its own API with different endpoints and authentication. The migration requires rebuilding the integration code. Budget 20-80 hours of engineering work depending on integration complexity. For accounts with critical custom integrations, this can extend the migration timeline by 30-60 days.

Edge case 5 — Meta Ads workflows that Adalysis was covering. Until SteerAds Meta integration ships in 2026, accounts using Adalysis for Meta Ads optimization need a hybrid solution: SteerAds for Google + Microsoft, Smartly or Madgicx for Meta, or retention of Adalysis specifically for Meta-side workflows. The hybrid adds operational complexity but is the cleanest interim solution. Re-evaluate when SteerAds Meta ships.

Edge case 6 — Solo consultant migrations (compressed timeline). Solo PPC consultants with 1-3 accounts can compress the 30-day plan to 14-21 days. The parallel-run can be shortened to 5-7 days if accounts are small (€5-15k/month) and the consultant has high confidence in the migration. The 14-day parallel-run is more critical for larger accounts and agency portfolios.

Edge case 7 — Mid-migration team turnover. If a key team member leaves during the 30-day migration, the migration plan needs to adapt. The replacement team member needs 5-7 days of catch-up before the migration can resume. For agencies, ensure migration knowledge is documented and not concentrated in a single team member — the migration retrospective in day 29 helps with this risk.

For comparable migration patterns, see our how to migrate from Revealbot to SteerAds 2026, how to migrate from Smartly.io to SteerAds 2026, and how to migrate from Google Ads Editor to SteerAds 2026 guides.

If you're an Adalysis customer evaluating the migration, SteerAds offers a free 14-day Google + Microsoft Ads audit which doubles as the first phase of the migration plan above. The audit produces the comparison data you need to validate whether SteerAds is the right migration target for your specific account before committing to the full 30-day plan.

Sources

Official and third-party sources consulted for this guide:

• adalysis.com

  — Adalysis official product documentation and API reference

• support.google.com/google-ads

  — Google Ads RSA documentation, rule engine, automation features

• about.ads.microsoft.com

  — Microsoft Ads automation and API documentation

• g2.com/products/adalysis

  — G2 reviews and feature comparison for Adalysis

• searchengineland.com

  — PPC tool migration coverage and Adalysis category context 2022-2026

Related reading: How to Migrate from Google Ads Editor + Spreadsheets to SteerAds 2026 · How to Migrate from Revealbot to SteerAds 2026 · How to Migrate from Smartly.io to SteerAds 2026 · How to migrate from Optmyzr to SteerAds in 30 days 2026 · How to migrate from WordStream to SteerAds 2026 (45-day playbook) · Switching from PPC agency to in-house SaaS stack 2026 (60-day)

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