For brands and agencies currently using Revealbot in 2026 and evaluating SteerAds, the first thing to understand is that this isn't a typical platform migration. There's no rule library to translate, no campaign settings to export and re-import, no risk of feature regression when switching tools. Revealbot and SteerAds operate on entirely different channels — Revealbot on Meta and the TikTok/Snap/Pinterest social cluster, SteerAds on Google and Microsoft Ads. The migration mechanic is adding SteerAds to cover the search side, not replacing Revealbot on social.
This playbook is structured around that channel-shift reality. The 30-day plan focuses on SteerAds onboarding for the Google + Microsoft Ads side, with Revealbot continuing to handle social automation untouched. The 90-day post-migration review is where the strategic question gets answered: keep Revealbot as part of the stacked pattern, replace it with a different social tool, or retire it in favor of native Meta and TikTok automation. The migration itself doesn't require making that decision — it parks it for the right moment when you have the data.
The single biggest mistake we see in Revealbot-to-SteerAds migration conversations is treating it like a typical tool replacement. Brands try to find the "Revealbot replacement on search" or the "SteerAds equivalent on social" — neither exists, because the two tools live in different category slots. The right framing: SteerAds onboards to cover Google + Microsoft Ads (the side Revealbot never covered). Revealbot continues handling Meta + TikTok + Snapchat + Pinterest (the side SteerAds doesn't yet cover). At 90 days post-onboarding, you have the comparison data to decide whether the stacked pattern is the right long-term architecture or whether you want to consolidate. Don't try to make that decision at migration time — it almost always leads to the wrong call because you don't have the comparison data yet.
Why this isn't a like-for-like migration — it's a channel shift
To understand the migration mechanic, it helps to be explicit about what each tool actually does in 2026.
Revealbot (rebranded Bïrch in 2024) covers: Meta Ads rules engine for Facebook and Instagram. TikTok Ads rules and automation. Snapchat Ads automation. Pinterest Ads automation. Multi-platform rule templates that execute across the social channels. Agency multi-account dashboards focused on social ad management. What Revealbot does not cover: Google Search Ads, Google Display, Google Shopping, Google Performance Max, Microsoft Ads (Bing + Microsoft Audience Network), Microsoft Shopping, LinkedIn Ads, Amazon Sponsored Products. Search and shopping advertising are simply not Revealbot's surface area.
SteerAds covers: Google Search Ads optimization, Google Display, Google Shopping, Performance Max audit and recommendations. Microsoft Ads (Bing) bid management, query mining, audience expansion. Microsoft Shopping campaign optimization. ML-driven bid strategy, query mining, anomaly detection, RSA generation, audit-first onboarding. What SteerAds does not currently cover: Meta Ads, TikTok Ads, Snapchat, Pinterest, LinkedIn, Amazon. The Meta integration is on the 2026 roadmap. Social ad management is not SteerAds' surface area today.
The non-overlap is the whole story: when you "migrate from Revealbot to SteerAds," what you're actually doing is adding SteerAds to cover the search side of your stack while leaving Revealbot to continue covering social. The two tools don't compete for the same campaigns, bid surface, or budget. They run independently on different ad accounts with no technical conflict.
Why brands evaluate the addition specifically: typically one of three triggers. (1) Search spend on Google or Microsoft has grown to €5-10k+/month and is currently unautomated or under-automated, while social spend is well-managed by Revealbot — the team realizes the unautomated search side needs the same automation treatment the social side already has. (2) Microsoft Ads gets onboarded as a new channel (commonly for B2B SaaS lead generation, US retail expansion, certain e-commerce verticals) and there's no existing tool that handles it. (3) The team time spent manually managing Google + Microsoft starts exceeding the time spent on Revealbot-automated social, signaling structural waste on the unautomated side.
Why the stacked pattern often persists long-term: even after the 90-day review, many brands keep both tools. The pattern works because each tool is best-of-breed on its channels — Revealbot's depth on TikTok and Snapchat exceeds what any Google + Microsoft-first tool offers, and SteerAds' depth on Google and Microsoft exceeds what any social-first tool offers. The combined cost (typically €150-700/mo for both at mid-market spend tiers) is often less than the cost of a single enterprise tool attempting to cover both poorly.
When Revealbot accounts also need Google + Microsoft Ads coverage
The decision to add SteerAds to an existing Revealbot stack typically follows specific quantitative signals rather than abstract feature comparisons. Three signal patterns dominate the audits we've run across 2024-2026.
Signal 1 — Search spend has crossed €5-10k/month and is unautomated. For most brands, social ads are the early channel (Meta, TikTok come first because of broader audience reach and creative-driven workflows that early-stage marketing teams gravitate toward). Search gets added later as the brand matures into demand-capture territory. Revealbot handles the early social side. Then search grows from €1-3k/month (small enough to ignore) to €5-15k/month (large enough to matter) without the team adding tooling for it. The result: Google + Microsoft Ads run on autopilot using whatever Smart Bidding settings were configured at onboarding, with no audit cycle, no query mining, no anomaly detection. Blended CAC starts climbing without obvious social cause. The audit reveals the unautomated search side as the source of inefficiency.
Signal 2 — Microsoft Ads gets onboarded as a new channel. Microsoft Ads is an increasingly common second search channel for brands at €15k+/month total ad spend, particularly in B2B SaaS lead generation (Microsoft's US Bing share with high-income professional audiences), US e-commerce retail (Microsoft Shopping and Microsoft Audience Network), and certain niche verticals. When Microsoft onboards, the team needs a tool — Revealbot has no Microsoft support, and most other social-first tools don't either. SteerAds covers Microsoft as a first-class channel alongside Google, which is the cleanest fit.
Signal 3 — Team time on manual search exceeds team time on automated social. The internal economics often tell the story before the marketing leadership notices. PPC managers report spending 8-12 hours per week on Google + Microsoft Ads when Revealbot is automating Meta and TikTok with 2-4 hours of weekly oversight. The disparity surfaces in the manager's weekly self-report or in the team's time tracking. The signal: the manual side needs the automation treatment the automated side already has. Adding SteerAds typically reduces the search-side time investment by 50-70%, freeing capacity for creative production and strategic work.
Signal 4 — Cross-channel reporting fragmentation. When brands run social through Revealbot and search manually, the reporting layer fragments. Social performance reports come from Revealbot dashboards (or Meta + TikTok native). Search performance reports come from Google Ads UI plus manual spreadsheet aggregation. Blended cross-channel CAC requires manual reconciliation. The fragmentation gets noticed when the marketing leader has to combine the views for executive reporting or when an agency needs to deliver client reports covering both. Adding SteerAds doesn't fully solve the cross-channel reporting question (that requires a dedicated layer like Adriel), but it does add a structured dashboard on the search side that matches Revealbot's structured dashboard on the social side, making reconciliation easier.
Quantitative threshold guidance: add SteerAds to a Revealbot stack when at least one of: (1) Google + Microsoft combined spend exceeds €5k/month and is unautomated, (2) Microsoft Ads has been onboarded as a new channel with no current tooling, (3) PPC manager weekly time on manual search exceeds 6 hours/week, (4) blended CAC has risen 15%+ over 90 days without obvious social-channel cause and the search audit reveals significant waste.
Capability mapping — Revealbot social vs SteerAds search
Because Revealbot and SteerAds cover different channels, the capability mapping isn't a feature-to-feature translation. Instead, it's a clarification of which tool handles which job in the stacked pattern.
The mapping reveals the channel-shift reality clearly. There is no overlap surface where you'd need to choose between the tools on a single capability — each tool handles its own set of channels. The strategic decisions sit at the boundaries: cross-channel reporting (neither tool covers this, so a third tool like Adriel or a Looker Studio aggregation handles it), Meta Ads (Revealbot today, SteerAds eventually after 2026 integration ships), and EU billing simplification (SteerAds adds EUR-native pricing on the search side).
The most common surprise during Revealbot-to-SteerAds onboarding is how much waste the audit reveals on the unautomated Google + Microsoft side. Teams that ran Revealbot competently on social often had 30-50% efficiency gaps on search that no one had measured because no one was monitoring it. The first SteerAds audit typically surfaces €2-8k/month of recoverable spend within the first 30 days — usually enough to fund both tools' subscriptions multiple times over. The stacked-pattern economics work because the search side was carrying hidden waste that the social side wasn't.
For broader context on the head-to-head comparison, see our SteerAds vs Revealbot 2026 honest review which covers the technical comparison in more depth. For the broader alternatives landscape, see Revealbot alternatives 2026.
Days 1-7 — Audit and SteerAds onboarding setup
The first week focuses on the Google + Microsoft Ads audit (the side Revealbot doesn't cover) and SteerAds connection. The goal by end of week 1: complete picture of current search-side state, SteerAds connected and producing its first audit report, team aligned on what changes during onboarding.
Day 1 — Kickoff and team alignment. Schedule a 60-minute kickoff with the team that will own the search-side optimization: PPC manager, analytics lead, and (for agencies) account managers handling client deliverables on the Google + Microsoft side. Walk through the 30-day plan. Key alignment points: Revealbot continues unchanged on social channels — no disruption to that workflow. SteerAds onboards to cover Google + Microsoft. The team workflow for social stays the same; the search-side workflow adds SteerAds dashboards alongside the current Google Ads native UI.
Day 2 — Google + Microsoft Ads baseline audit. Pull the last 90 days of spend, conversions, and conversion value from Google Ads and Microsoft Ads. Document: total spend per account, current blended CAC for Google and Microsoft, current team time on manual management, top 3 pain points or known issues. For agencies, audit each client account separately — patterns vary across the portfolio. Most accounts discover meaningful inefficiencies during this audit: stale RSAs, missing negative keywords, suboptimal bid strategies, untuned Performance Max campaigns. The audit baseline becomes the comparison standard for measuring SteerAds' contribution.
Day 3 — Revealbot configuration documentation. Document the current Revealbot setup so it's clear what stays in place during the migration. List active rules per platform (Meta, TikTok, Snapchat, Pinterest), the team member who owns daily Revealbot oversight, which campaigns Revealbot manages vs which are manually managed within social, the current reporting cadence. The goal: confirm that adding SteerAds doesn't require any Revealbot changes — the social workflow continues unchanged.
Day 4 — SteerAds account setup and connection. Create the SteerAds account (or activate if you started with a free audit). Connect Google Ads and Microsoft Ads accounts in read-only mode (no changes pushed). For PPC agencies, set up the agency portfolio structure and connect all client accounts. The connection process typically takes 5-10 minutes per account with OAuth approval for each ad account. Do not touch Revealbot during this — it continues running independently.
Day 5 — SteerAds data ingestion period. SteerAds ingests 90 days of historical data from each connected Google Ads and Microsoft Ads account. This takes 6-24 hours depending on account size. During this period, the team reviews the SteerAds onboarding documentation, configures user permissions for daily operators, and prepares the comparison dashboard that will track SteerAds-managed search performance alongside Revealbot-managed social performance.
Day 6 — SteerAds audit review. SteerAds will have completed its 90-day audit by day 6. Review the audit report: structural issues on Google + Microsoft accounts, bidding inefficiencies, RSA performance, landing page mismatches, query mining opportunities, creative opportunities. Compare to your Day 2 baseline audit. Document the gap: which inefficiencies SteerAds caught that you'd missed in the manual baseline, which are confirmation of what you already knew, which are SteerAds-specific recommendations to prioritize. For agencies, the audit will typically reveal different issues across different client accounts — prioritize the highest-impact recommendations first.
Day 7 — Migration plan finalization. Based on the audit and the baseline comparison, finalize the migration plan: which Google + Microsoft campaigns will be the initial 15-25% scope for SteerAds optimization activation in days 8-14, what success criteria will validate the parallel-run results, what the team workflow will look like with both tools running. Get sign-off from the team. By end of day 7, you have a clear written plan for the rest of the migration.
For PPC agencies, day 7 should also include client communication: notify clients (if appropriate) that the Google + Microsoft Ads automation is being upgraded with SteerAds, while social automation continues unchanged on Revealbot. Most clients appreciate the transparency; some have specific preferences about tooling that should be captured.
Days 8-14 — Activate SteerAds and parallel-run with Revealbot
The second week is the SteerAds activation period — SteerAds optimization runs on a designated subset of Google + Microsoft campaigns while Revealbot continues social automation independently. This is the parallel-run that validates SteerAds' contribution on the search side without disrupting the social side.
Day 8 — Activate SteerAds optimization on 15-25% of Google + Microsoft spend. Pick 2-4 Google + Microsoft campaigns representing 15-25% of total search spend — typically a mix of search and Performance Max if both exist, not your highest-stakes flagship campaign, not the dustiest legacy campaign. Activate SteerAds optimization on these campaigns. Configure: bid optimization preferences (aggressive vs conservative based on the audit findings and your risk tolerance), RSA generation parameters (brand voice constraints, headline templates), creative rotation cadence, anomaly detection sensitivity. The remaining 75-85% of Google + Microsoft spend continues running on Smart Bidding or manual management as before.
Day 9 — Custom alerts configuration. Configure SteerAds custom alerts for the search side. SteerAds' default ML-driven anomaly detection covers most situations automatically, but custom alerts handle the specific threshold-based monitoring teams sometimes want (CAC exceeds threshold, budget exhaustion before end of day, impression share drops below threshold). Most accounts configure 5-15 custom alerts on the search side in addition to the defaults. Revealbot's social alerts continue running independently — no changes to that side.
Day 10 — Comparison dashboard setup. Build the dashboard that tracks both tools' performance in one view. Key metrics: total cross-channel spend, blended CAC across all channels, channel-level CAC (Revealbot-managed Meta + TikTok + Snap + Pinterest, SteerAds-managed Google + Microsoft, manually-managed everything else), anomaly catch rate per tool, recommendation acceptance rate per tool. For agencies, the dashboard becomes part of client reporting going forward. For in-house teams, the dashboard feeds executive reporting.
Day 11 — Daily monitoring begins on search side. From day 11 onward, monitor SteerAds-managed Google + Microsoft campaigns daily: spend pacing, CAC delta vs the Day 2 baseline, recommendation acceptance rate, anomaly catches. Look for: aggressive bid changes that affect performance unexpectedly, false-positive anomaly alerts, missed real anomalies that the manual baseline would have caught. Revealbot continues running on social — the team's daily Revealbot review continues unchanged.
Day 12 — Team workflow integration check. The team that uses Revealbot daily should now be using SteerAds daily for the search-side parallel-run scope. Document workflow integration: how the PPC manager allocates time between Revealbot dashboards (social) and SteerAds dashboards (search), where the cross-channel view lives, who handles client reporting for the combined view (for agencies). Capture any friction points where the dual-tool workflow creates cognitive overhead that should be addressed.
Day 13 — Reporting reconciliation. Review how cross-channel performance is being reported. If the team currently sends combined social + search reports to clients or stakeholders, validate that the new combined view (Revealbot social + SteerAds search) integrates cleanly. For agencies, this is when client reports may need a structural refresh — many clients are seeing their first combined report covering both channels in a unified format. For in-house teams, executive dashboards may need to be updated to pull from both tools.
Day 14 — First-week parallel-run review. By end of day 14, you have 5-7 days of SteerAds-on-Google+Microsoft parallel data alongside Revealbot-on-social. Review: did SteerAds catch search-side anomalies that the manual baseline missed? Did SteerAds-managed campaigns perform better on CAC than the manual baseline by at least 10%? Did the team workflow integration with Revealbot continuing on social work cleanly? If yes to all three, proceed to days 15-21 expansion. If any answer is concerning, investigate before expanding scope.
For PPC agencies, the parallel-run should run on a representative subset of client accounts (3-5 clients of varying spend tiers), not the agency's largest single client. The varied subset reveals whether SteerAds handles the full range of agency client profiles on the search side.
Days 15-21 — Scale SteerAds across Google + Microsoft accounts
Week 3 is the expansion of SteerAds optimization from 15-25% of search spend to 100% of search spend, while Revealbot continues unchanged on social.
Day 15 — Expansion decision. Based on the first-week parallel-run review, decide whether to expand SteerAds scope. The default is yes — if no major blockers emerged, proceed with expansion. If blockers exist, fix them before expanding.
Day 16 — Expand SteerAds to 40-60% of search spend. Add another 25-35% of Google + Microsoft spend to SteerAds optimization. Continue running Smart Bidding manually on the remaining 40-60% as before. The expansion should include some of your higher-stakes search campaigns to validate that SteerAds handles the full spend tier, not just the safer initial scope. Revealbot social continues unchanged.
Day 17 — Daily monitoring continues on dual workflow. Continue the comparison dashboard tracking SteerAds-managed search vs the manual baseline plus Revealbot-managed social. Look for any divergence in performance metrics as SteerAds takes over more search spend. Most accounts see SteerAds performance match or exceed the manual baseline by day 17 — the AI optimization has had time to adapt to your account-specific patterns.
Day 18 — Microsoft Ads expansion focus. If Microsoft Ads coverage was a primary driver for adding SteerAds, this is the day to ensure Microsoft is being optimized at the same depth as Google. SteerAds' Microsoft Ads coverage is first-class (not a secondary integration) — confirm that Microsoft campaigns are getting the same audit attention, query mining, and bid optimization as Google campaigns. Some accounts discover that Microsoft was historically under-prioritized and now requires catch-up optimization.
Day 19 — Expand SteerAds to 75-90% of search spend. Add another 25-35% of search spend to SteerAds optimization. By end of day 19, SteerAds is managing the vast majority of Google + Microsoft spend with only the most cautious holdouts remaining on manual management. Revealbot continues unchanged on social.
Day 20 — Cross-channel reporting transition. For agencies, this is the day to send the first fully combined reporting cycle: SteerAds-generated search performance + Revealbot-generated social performance, in a unified client-facing format. Walk clients through any visual or structural changes. For in-house teams, this is when executive dashboards officially pull from the dual-tool architecture.
Day 21 — End of parallel-run on search side. SteerAds is now managing 95-100% of Google + Microsoft spend. The 14-day parallel-run on the search side has produced enough data to validate the addition. Final validation: blended CAC across the full account (social + search) in the 14-day parallel-run period vs the 14 days before SteerAds onboarded. If blended CAC has improved by 5%+ (typically driven by the search-side gains, with social-side performance unchanged), the addition is succeeding. If blended CAC is flat or worse, investigate the search-side configuration before proceeding.
For complex agency portfolios, days 15-21 may extend to 21-28 days if SteerAds parallel-run results are mixed across client accounts. Some clients may need additional configuration; others may be ready for full SteerAds management faster on the search side. Tailor the expansion timeline to the slowest-converging client account.
Days 22-30 — Team workflow integration and 90-day review
The final week formalizes the stacked-pattern operations and sets up the 90-day review where the strategic Revealbot retention decision gets made.
Day 22 — Operational handoff documentation. Document the final team workflow with the stacked architecture: who owns SteerAds (Google + Microsoft side), who owns Revealbot (social side), how cross-channel performance gets reconciled in reporting, who handles client communication for the combined reporting (for agencies), what the escalation path looks like when issues span both channels. The documentation becomes the operations manual for the next 6-12 months.
Day 23 — Alert and notification integration. Integrate both SteerAds anomaly alerts and Revealbot rule trigger notifications into the same team communication channels (Slack, Microsoft Teams). The integration prevents the team from having to monitor two separate alert streams. For agencies, configure client-specific alert routing if applicable.
Day 24 — SteerAds optimization preferences final tuning. Based on 14-21 days of SteerAds operation on Google + Microsoft, fine-tune optimization preferences: bid strategy aggressiveness, RSA generation cadence, anomaly detection sensitivity. The first round of tuning was based on team intuition during onboarding; this second round is based on observed behavior. Most accounts make 5-10 small adjustments at this stage.
Day 25 — Cross-channel reporting layer evaluation. Evaluate whether the current cross-channel reporting (SteerAds dashboards for search + Revealbot dashboards for social, manually combined) is sufficient or whether a dedicated cross-channel reporting tool like Adriel would add value. For agencies with 10+ clients managing both channels, Adriel often pencils out at €99-299/mo as the unified client-reporting layer. For in-house teams with simpler reporting needs, Looker Studio aggregation pulling from both tools is often sufficient.
Day 26 — Client communication completion. For agencies, finalize client communication: confirm clients have received the first combined SteerAds + Revealbot client reports, address questions about the new dual-tool architecture, document any client-specific report customizations needed.
Day 27 — 90-day review setup. Schedule the 90-day post-migration review on the calendar (day 120 from migration start). This is the strategic decision point for Revealbot retention. The review will evaluate: combined CAC across search + social vs the pre-migration baseline, team time invested per week with both tools running, anomaly catch rate per channel, recommendation acceptance rate per tool, total combined software cost vs value delivered.
Day 28 — Document Revealbot retention decision framework. Document the three options the 90-day review will choose between: (1) Keep both tools — the stacked pattern works and the per-channel depth advantage justifies the combined cost. Most common at €30k+/month combined spend or when TikTok/Snap/Pinterest are meaningful channels. (2) Replace Revealbot with Madgicx or AdEspresso — when Meta is the dominant social channel and SteerAds' Meta integration (when it ships in 2026) is incomplete, swapping Revealbot for a more Meta-focused tool may be the right move. (3) Drop Revealbot in favor of native Meta Advantage+ — when social spend is light (€5-15k/month) and native automation covers 80% of what Revealbot was doing, dropping the paid tool may be the right cost optimization.
Day 29 — Migration retrospective. Hold a 60-90 minute team retrospective on the migration: what went well, what was harder than expected, what would the team do differently next time. The retrospective document becomes the playbook for the next tool addition (or, for agencies, the playbook for repeating the stacked-pattern setup on new client accounts that come in already using Revealbot).
Day 30 — Migration complete. The migration is formally complete. SteerAds covers Google + Microsoft Ads at full scope. Revealbot continues unchanged on social. The team workflow is documented. The 90-day review is on the calendar. For agencies, all client accounts have the dual-tool architecture in place with appropriate reporting.
The 90-day review (day 120) is the most important post-migration checkpoint. By that point, you have enough data to validate whether the stacked pattern is the right long-term architecture or whether consolidation makes sense. Don't make the Revealbot retention decision at migration time — make it when you have the comparison data.
Edge cases — when to fully replace Revealbot vs keep both
The standard 30-day playbook adds SteerAds to a Revealbot stack with the strategic Revealbot retention decision parked until day 120. Several edge cases shift the decision earlier or change the architecture.
Edge case 1 — Brand realizes Revealbot was always a mismatch. Some brands evaluate Revealbot during the SteerAds onboarding and realize they've been over-tooling on social — social spend is €5-12k/month, Revealbot subscription is €99-249/mo, native Meta Advantage+ would cover 90% of what Revealbot does. In these cases, the right move at day 30 is to drop Revealbot in favor of native Meta automation while keeping SteerAds for search. The decision criterion: social spend below €15k/month and Revealbot's rule library wasn't actively used (most rules configured once and never updated). The cost savings is €99-249/mo with minimal performance impact.
Edge case 2 — TikTok and Snapchat are critical channels. If TikTok represents 25%+ of social spend or Snapchat is a meaningful channel, Revealbot's depth on those platforms is hard to replace. Madgicx doesn't match Revealbot's TikTok parity. Native TikTok Ads Manager automation is improving but lacks the multi-platform unified workflow. The stacked pattern with Revealbot retention is almost certainly the right long-term architecture. The 90-day review confirms what's already clear.
Edge case 3 — Enterprise scale beyond Revealbot's positioning. If combined social spend grows beyond €100k/month with in-house creative teams producing 50+ ad variants monthly, Revealbot's mid-market positioning starts hitting feature ceilings. The right move at day 90 may be replacing Revealbot with Smartly.io enterprise tier or Pyxis on the social side while keeping SteerAds for search. The decision is driven by feature gaps Revealbot can't close, not cost.
Edge case 4 — Cross-channel attribution becomes critical. When the marketing leader needs proper multi-touch attribution across both Revealbot-managed social and SteerAds-managed search, a dedicated attribution layer becomes necessary. Northbeam, Triple Whale, or a custom MMM stack on top of both tools' raw data is the typical pattern. The decision to add this layer often happens at the 90-day review when fragmented reporting becomes the dominant pain point.
Edge case 5 — Agency client preferences vary. PPC agencies managing 15-100 client accounts often find that different clients have different optimal architectures: some clients need the full stacked pattern, some want a consolidated single-tool approach, some have specific tool preferences that override agency standardization. The 30-day migration should be flexible enough to accommodate varied client architectures — not every client needs the same dual-tool setup. Document per-client architecture decisions in the client onboarding playbook.
Edge case 6 — Microsoft-only or Bing-heavy accounts. Some accounts have substantial Microsoft Ads spend with little Google or social. For these accounts, the SteerAds addition becomes the primary optimization tool, and Revealbot continues handling whatever social exists as a smaller portion of the stack. The economics flip — SteerAds is the major investment, Revealbot is the minor one. The 90-day review may surface that Revealbot is over-tooled for the minor social side and should be replaced with native automation.
Edge case 7 — SteerAds Meta integration ships during the 90-day window. If SteerAds' 2026 Meta integration launches during the 30-90 day window, the Revealbot retention decision becomes more interesting. Evaluate SteerAds' Meta capabilities depth — if it covers 80%+ of what your Revealbot setup does on Meta, full Revealbot replacement becomes viable. If it's lighter (likely true for the initial integration), the stacked pattern continues but with eventual consolidation as an option for 2027.
Edge case 8 — Solo consultant or small agency (compressed timeline). Solo PPC consultants with 3-10 accounts can compress the 30-day plan to 14-21 days. The parallel-run on search can be shortened to 5-7 days if accounts are small (€5-15k/month) and the consultant has high confidence in the Google + Microsoft audit findings. The 90-day review is still important but can be brought forward to day 60 for smaller portfolios.
For comparable migration patterns from adjacent tools, see how to migrate from Adalysis to SteerAds 2026 for the deeper like-for-like Google-side migration, how to migrate from Smartly.io to SteerAds 2026 for the enterprise creative tool exit pattern, and Revealbot alternatives 2026 for the broader alternatives landscape if you're evaluating Revealbot replacement on the social side.
If you're a Revealbot customer evaluating SteerAds for the Google + Microsoft side, SteerAds offers a free 14-day audit which doubles as the first phase of the migration plan above. The audit produces the comparison data you need to validate whether adding SteerAds delivers meaningful search-side improvement before committing to the full 30-day plan. Revealbot continues running on social during the audit — no disruption to the workflow that's already working.
Sources
Official and third-party sources consulted for this guide:
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bir.ch
— Bïrch (formerly Revealbot) official product documentation and pricing -
support.google.com/google-ads
— Google Ads automation, Smart Bidding, and rules documentation -
about.ads.microsoft.com
— Microsoft Ads automation and API documentation -
business.facebook.com
— Meta Business documentation on Advantage+ automation -
searchengineland.com
— PPC tool category coverage 2022-2026 including Revealbot/Bïrch and multi-tool stack patterns
Related reading: How to Migrate from Smartly.io to SteerAds 2026 · How to Migrate from Adalysis to SteerAds 2026 · How to Migrate from Google Ads Editor + Spreadsheets to SteerAds 2026 · How to migrate from Optmyzr to SteerAds in 30 days 2026 · How to migrate from WordStream to SteerAds 2026 (45-day playbook) · Revealbot Alternatives 2026: Top 9 Compared
FAQ
Why is migrating from Revealbot to SteerAds described as a channel shift rather than a tool replacement?
Because Revealbot and SteerAds occupy non-overlapping channels. Revealbot is a social ads rules-engine for Meta + TikTok + Snapchat + Pinterest — it has no Google Ads or Microsoft Ads automation capability. SteerAds is a Google + Microsoft Ads optimization platform with Meta integration on 2026 roadmap — it has no current TikTok, Snapchat, or Pinterest automation capability. A full replacement isn't possible from a technical standpoint; the migration mechanic is adding SteerAds to cover the Google + Microsoft side that Revealbot was never designed for. Most brands end up with a stacked pattern: Revealbot continues handling social (or gets replaced with Madgicx, native Meta Advantage+, or another social-tier alternative), and SteerAds handles search. The exception is brands whose total spend is so heavily search-concentrated that they realize Revealbot was always a poor fit and they should have used a Google + Microsoft tool all along — those brands fully drop Revealbot and add SteerAds.
When does a Revealbot account actually need to add SteerAds?
Three triggers consistently surface in the audits we've run. First, the account adds €5k+/month Google Ads spend that's currently manually managed and underperforming relative to the social spend Revealbot handles — usually surfaced when blended CAC starts climbing without obvious social cause. Second, Microsoft Ads gets onboarded (commonly when expanding into B2B SaaS lead generation, certain e-commerce verticals, or US retail) and the team realizes Revealbot has no Microsoft coverage — they need a tool. Third, the team time spent manually managing Google + Microsoft starts exceeding the team time spent on Revealbot-automated social, signaling that the manual side needs the same automation treatment. The trigger is usually quantitative — €5k+/month of unautomated Google or Microsoft spend, or 5+ hours/week of manual search bid management.
Should I cancel Revealbot when I add SteerAds, or run both?
Run both initially; reassess after 90 days. The technical reason: Revealbot covers social channels (Meta + TikTok + Snapchat + Pinterest) that SteerAds does not yet automate. Cancelling Revealbot would leave the social side without automation, which is worse than keeping both running. The strategic reason: 90 days of running both creates the comparison data to make an informed decision about whether to keep Revealbot, replace it with a different social tool (Madgicx, AdEspresso), or rely on native Meta Advantage+. After 90 days, three outcomes are common: (1) keep both, the stacked pattern works (most common for €30k+/month combined spend), (2) replace Revealbot with Madgicx or native Meta, keep SteerAds for search (common for €15-30k/month spend), (3) realize you've over-tooled and drop Revealbot in favor of native Meta automation while keeping SteerAds for search (common at €15k/month spend).
What's the realistic migration timeline for adding SteerAds when you have Revealbot?
30 days for typical mid-market accounts adding Google + Microsoft automation on top of existing Revealbot social automation. Days 1-7: audit current Google + Microsoft account state (most accounts discover significant manually-managed waste), connect SteerAds read-only, run SteerAds audit. Days 8-14: configure SteerAds optimization on a subset of Google + Microsoft campaigns (15-25% of search spend) while Revealbot continues running social automation independently. Days 15-21: expand SteerAds to majority of search spend, validate parallel-run results, integrate team workflow (who reviews SteerAds dashboards alongside Revealbot dashboards). Days 22-30: complete SteerAds onboarding across all Google + Microsoft accounts, document operational handoff, schedule 90-day review where the decision about Revealbot retention vs replacement gets made. For PPC agencies with 15-100 client accounts, add 15-30 days for portfolio rollout.
Does SteerAds handle the social side that Revealbot covers, in 2026 or roadmapped for later?
Partial coverage roadmapped for 2026, but not Meta + TikTok + Snapchat + Pinterest parity with Revealbot. SteerAds' published roadmap includes Meta Ads integration in 2026 — likely covering core Meta automation (bid management, audience expansion, RSA-equivalent ad strength optimization) but unlikely to match Revealbot's depth on TikTok, Snapchat, and Pinterest in the same timeframe. For brands using Revealbot primarily for Meta with light secondary social, the SteerAds 2026 Meta integration may eventually allow full Revealbot replacement. For brands using Revealbot heavily across all four social platforms, the stacked pattern (Revealbot or Madgicx for social + SteerAds for search) is likely the right long-term architecture rather than waiting for one tool to cover everything. Reassess after the SteerAds Meta integration ships and you've had 6 months to evaluate its depth.
What about the EUR vs USD billing question when adding SteerAds to Revealbot?
For EU buyers, this is a meaningful side benefit of the migration. Revealbot is USD-priced with EUR billing as a configuration option — the 2024-2026 EUR/USD exchange rate has moved 5-15% in single quarters, creating real P&L volatility. SteerAds is EUR-native — the price you sign at is the price you pay quarter over quarter regardless of FX moves. For EU agencies managing client P&L in EUR with software cost as a fixed line item, adding SteerAds for the Google + Microsoft side eliminates FX exposure on at least that portion of total software cost. For agencies that eventually decide to also replace Revealbot (with Madgicx or native Meta), the EUR-native simplification compounds. The FX-stability advantage is typically worth 2-3% of software cost in operational planning value.
How do I avoid double-counting conversions or budget conflicts between Revealbot and SteerAds running in parallel?
Channel isolation makes this easier than you'd expect. Revealbot is connected to Meta Business Manager and the TikTok/Snapchat/Pinterest ads accounts; SteerAds is connected to Google Ads Manager and Microsoft Ads. The two tools operate on completely separate ad accounts with no overlapping bid surface or budget pool. Conversion tracking is typically already set up per-channel in your analytics layer (GA4, Meta Pixel + CAPI, server-side tracking) — neither tool changes the underlying conversion attribution. The only real conflict surface is the team workflow and reporting: who reviews which dashboard, how cross-channel performance gets reconciled, who handles client reporting for agencies. These are operational rather than technical conflicts — solved by clear ownership documentation and (for many agencies) adding a cross-channel reporting layer like Adriel that pulls from both tools.
What's the SteerAds equivalent of Revealbot's rule library for Google + Microsoft Ads?
Different mechanic. Revealbot's rule library lets you configure explicit IF-THEN logic for Meta and TikTok auctions — humans define the rules, the system executes deterministically. SteerAds takes an ML-driven approach for Google + Microsoft — the system learns account patterns and surfaces or auto-executes optimizations without explicit rule configuration for the bulk of the work, with custom alerts available for the specific cases where threshold-based rules are still preferred. The practical result: most things that Revealbot users configured as rules (pause if CPA exceeds threshold, scale if ROAS exceeds threshold, rotate ads based on impression share) happen automatically in SteerAds without rule maintenance overhead. For PPC managers who specifically value rule predictability and want explicit configuration even on the search side, SteerAds' custom alert engine plus Google Ads' native automated rules can replicate the rules-engine pattern. For managers willing to delegate to ML, SteerAds defaults handle this cleaner.