Free Google Ads tools
PPC calculators, audits, vertical 2026 benchmarks — no signup, no credit card.
Essential calculators(14)
Google Ads Target ROAS calculator — free
Calculate your recommended Target ROAS for Smart Bidding from gross margin, target CAC and LTV. Revenue ROAS vs margin ROAS distinction. Free tool.
ROAS calculator — free, SteerAds panel
Calculate your Google Ads ROAS from 2 inputs (revenue + spend). Revenue ROAS vs margin ROAS distinction. 2026 benchmarks by vertical.
Google Ads CTR calculator — formula + benchmark
Calculate your CTR (click-through rate) from 2 inputs. Search/Display/Shopping 2026 benchmarks. 5 prioritized actions if CTR is below median.
CPA calculator — cost per acquisition formula + target
Calculate your CPA (cost per acquisition) from 2 inputs. Revenue CPA vs business-realistic CPA distinction. 2026 benchmarks by vertical.
CPM calculator — cost per 1000 impressions
Calculate your CPM for Google Display, YouTube or Meta Ads from 2 inputs. 2026 benchmarks by format and inventory.
Conversion rate calculator — Google Ads & landing pages
Calculate your conversion rate from 2 inputs. 2026 benchmarks by vertical, by device, by traffic source.
CPL calculator — Google Ads cost per lead
Calculate your CPL (cost per lead) from 2 inputs. Form-fill CPL vs qualified MQL distinction. 2026 lead-gen benchmarks.
AOV calculator — e-commerce average order value
Calculate your AOV (Average Order Value) from 2 inputs. E-commerce benchmarks by category. Levers to boost the average basket.
MER calculator — Marketing Efficiency Ratio
Calculate your MER (total revenue / total marketing spend). The cross-channel metric that drives 2026 budget allocation.
RPC calculator — Google Ads revenue per click
Calculate your RPC (revenue per click) from 2 inputs. E-com vs lead gen vs SaaS benchmark. The KPI that combines CTR + CR + AOV.
Gross margin calculator — formula + e-commerce benchmark
Calculate your gross profit margin from 2 inputs. E-com vs SaaS vs services benchmarks. The metric that makes ROAS and CPA business-realistic.
Break-even ROAS calculator — first-sale profitability threshold
Calculate the minimum ROAS to break even on the first sale based on your gross margin. The ROAS below which each sale loses money.
Campaign profit calculator — net gain on ad spend
Calculate a campaign's net profit (revenue × margin − spend). The metric that truly decides PPC profitability, beyond apparent ROAS.
Marketing ROI calculator — formula + 2026 benchmark
Calculate your marketing ROI ((revenue − cost) / cost × 100). ROI vs ROAS vs MER distinction. Benchmarks by business maturity and vertical.
Funnel & economics(4)
LTV calculator — customer lifetime value e-com & SaaS
Calculate your customers' LTV from 4 inputs (average order, frequency, retention, margin). Gross LTV vs net-margin LTV distinction. SaaS, e-com, services benchmarks.
CAC calculator — all-channel customer acquisition cost
Calculate your blended (all-channel) and paid-only CAC. Marketing CAC vs sales-loaded CAC distinction. SaaS, e-com, pro services benchmarks 2026.
LTV:CAC ratio calculator — SaaS acquisition health
Calculate your LTV/CAC ratio + automatic quality scoring (healthy SaaS > 3, marginal 1–3, unprofitable < 1). Benchmarks by SaaS, e-com, services stage.
Payback Period calculator — CAC recovery time
Calculate the payback period in months (CAC / monthly margin). A key metric for SaaS cash-flow health. Benchmarks by tier (early / growth / mature).
Advanced PPC(4)
Google Ads Ad Rank calculator — formula + CPC impact
Calculate your Google Ads Ad Rank (Max Bid × Quality Score + extensions impact). Shows the real CPC impact of QS 5 vs 8. Benchmarks by position.
Impression Share calculator — IS lost rank vs budget
Calculate your Impression Share and break down IS lost (rank, budget). 2026 Search visibility diagnosis + benchmarks by vertical.
Wasted Ad Spend calculator — Google Ads budget waste
Estimate your monthly wasted spend (% broad without Smart Bidding × % LP bounce × spend). Quantifies the cost of misconfiguration.
Keyword profitability calculator — profit per keyword
Calculate net profit per keyword (revenue × margin − CPC × clicks). Arbitrate your keyword-level bids with a data-driven decision.
UTM & tracking(3)
UTM Builder — free UTM-tagged URL generator
Generate a clean UTM-tagged URL from 5 inputs (source, medium, campaign, content, term). Auto slugify + URL-encoding + copy button. GA4 + Plausible compatible.
UTM Checker — audit and validate a UTM-tagged URL
Paste a UTM-tagged URL to validate the 5 parameters (source, medium, campaign, content, term). Detects spaces, uppercase, non-standard medium values.
GA4 URL Tester — simulate Google Analytics event capture
Simulate GA4 capture of a UTM-tagged URL: Source / Medium / Campaign + Default Channel Group classification. Validate before production.
More powerful than all these tools combined
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