AI Engine · Alerts

Catch drifts before they cost you

Real-time ML monitoring on every campaign. Alerts in under 1h with automatic root-cause analysis. Stop finding out about issues 3 days late.

Start my free audit See pricing

Free audit · no credit card · 2 minutes

AI engine

Detection latency

vs 3 days by eye

< 1h

ML threshold

statistically solid

> 2σ

Alert types

budget, CPA, conversions…

What you can't see will cost you

Drifts happen at night, on weekends, during your holidays. Google doesn't warn you.

A runaway broad keyword burns 3k€ overnight

A viral query on a broad-match keyword can quintuple your impression share in 4 hours. If nobody looks until Monday, that's three days of budget torched on an irrelevant query.

Conversion tracking quietly breaks

A site release breaks the Google Ads tag. You find out 10 days later when the monthly reports land. Meanwhile Smart Bidding optimized against 0 conversions — CPA multiplied by 4.

Google's native alerts are unusable

They arrive after the fact, no custom thresholds, no diagnosis. Everyone ends up muting them. You're left without a safety net.

How it works

Detection logic

Not naive rules like « CPA > 2× target ». Statistical models that learn your baseline.

Baseline per KPI × segment

For every (campaign × KPI × day of week × hour), the AI builds a baseline with a 28-day moving average plus expected variance. Example: a campaign's CPA baseline differs Monday morning vs Sunday night.

Detect > 2σ deviations with persistence

A one-off spike isn't an anomaly. To alert, we require 2 standard deviations over 3 consecutive points — avoids false positives. Per-alert threshold (stricter or looser) is configurable.

Plain-text root-cause analysis

The moment an anomaly fires, the AI correlates it with recent changes: keywords added, bid edits, ad updates, external events (news, bank holiday). Diagnosis lands in the alert: « CPA jumped 40% since 2pm — strong correlation with the broad keyword `insurance` added at 12:30pm. »

Multi-channel alert + proposed action

Alerts arrive via email, webhook, and the dashboard. Every alert includes a 1-click corrective action (e.g. « Pause keyword `insurance` ») you can apply immediately.

Concrete impact

Reaction in under 1h

Where a human spots drifts in 24-72h, the AI catches them in under an hour.

Budget saved on drifts

Across our client base, average savings of 2-4% of total budget per quarter purely from fast detection.

Root-cause, no investigation

You get the diagnosis, not just the symptom. No more 30-minute hunts to find what broke.

8 alert types, all configurable

Budget drift, conversion drop, CPA spike, ROAS drop, unexpected top-spend keyword, offline campaign, OAuth error, pending critical recommendation.

End of Monday fire drills

You arrive on Monday with the weekend's issues already flagged (and often fixed if you enabled auto-fix on low-sensitivity tiers).

Calmer client relationships

For agencies: you catch drifts BEFORE the client. Power dynamic flips — you're proactive, not reactive.

Manual vs SteerAds

Manual monitoring

ML detection

Visual check once a day

Continuous monitoring (4h poll)

Google native alerts: noise or silence

Custom thresholds per alert

No baseline → many false positives

ML baseline per campaign × hour

Diagnosis = 30 min of investigation

Root-cause inside the alert

Email alerts only

Email + webhook + dashboard

Nothing happens at night

24/7 detection including weekends

Who it's built for

This feature serves very different profiles. Here's how each uses it.

Direct advertisers

Go on holiday without stress

Leaving for 2 weeks? Before: stressing all week. Now: alerts ping only if something needs you (rare) — otherwise everything's fine and you enjoy.

PPC agencies

Catch it before the client calls

On 30 clients, one always panic-calls on a Wednesday morning. With detection, you know Tuesday night, you diagnosed by 11pm, you reply Wednesday morning with a plan.

In-house marketing teams

Alerts routed to the right roles

Budget thresholds > 5k€ → auto-escalation to directors. Technical drifts (broken tracking) → Tech team. Business drifts → Marketing. Alert workflow mapped to your org.

Frequently asked questions

Ready to try it on your account?

Connect Google or Bing Ads in 30 seconds. See results from week one.

Start my free audit