24/7 monitoring of your Google & Bing Ads
8 configurable alert types with per-account thresholds. Email notifications + dedicated dashboard. Stop refreshing Google Ads.
Free audit · no credit card · 2 minutes
You can't stare at the dashboard all day
Yet that's exactly what it would take to catch drifts in time.
Reality: 2-3 checks a day
Between meetings, other tools, real life — you check Google Ads 2-3 times a day. Anything between checks flies under the radar.
Weekends are blind spots
Nobody looks Saturday and Sunday. Some campaigns run 30% of their spend on the weekend. When something slips, it runs blind for 48h.
Clients see it before you
For agencies: a client sometimes calls in panic because they saw their card charged before you did. Bad posture.
Architecture
4-hour API poll
SteerAds queries the Google Ads and Bing Ads APIs every 4 hours for the latest performance. For critical KPIs (daily budget, campaign status) the poll is hourly.
8 alert rules evaluated
For every connected account the 8 rules fire on each poll: daily budget drift, conversion drop, CPA over target, ROAS under target, unexpected top-spend, offline campaign, OAuth error, pending critical reco. Per-type thresholds configurable.
Deduplication and grouping
To avoid alert fatigue, similar alerts are grouped (5 campaigns drifting together = 1 alert listing the 5). An alert on a still-unresolved issue isn't resent (unless it meaningfully worsens).
Email + webhook routing
Every alert ships via email (always) + custom webhook (public API for in-house tooling). Each channel can be toggled per alert type.
Concrete upside
Drift detection under 4h
Where a human takes 24-72h to spot a problem, you're alerted within 4h.
No more Monday fire drills
Weekend drifts land in your inbox Sunday night with a diagnosis. Monday morning: no surprises.
Per-alert custom thresholds
No one-size-fits-all. A 50k€/month account and a 500€/month account don't share thresholds. You configure.
Temporary snooze without disabling
During a test (say, Black Friday), you know CPAs will wobble — snooze the alert for 5 days, it auto-reactivates.
Role and recipient routing
Critical alerts go to everyone, cosmetic alerts go to the PPC junior, tracking alerts go to the Tech team.
Webhook for your internal tools
Public API webhook pushes to any in-house system (ticketing, data warehouse, home-made alerting).
Manual vs SteerAds
Who it's built for
This feature serves very different profiles. Here's how each uses it.
Sleep better
Turn on 3-4 critical alerts (budget runaway, conversion drop, offline account) and close Google Ads in your head. If something happens, you'll hear about it — otherwise, all good.
Flip the client power dynamic
Client calls in panic? Impossible — you saw the issue BEFORE them, diagnosed it, prepared a plan. You proactively update the client before they reach out. Relationship transformed.
Alerts routed to the right team
Tracking bug → Tech. Budget drift > 5k€ → Marketing Director. Broad keyword runaway → SEM team. Each alert type has its routing. Cross-team friction gone.
Frequently asked questions
Ready to try it on your account?
Connect Google or Bing Ads in 30 seconds. See results from week one.
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