Automatic optimization of your Google & Bing Ads campaigns
AI adjusts your campaigns' bids, budgets and statuses 24/7. On average, our users see a 17.8% CPA drop in 30 days — without raising their budget.
Free audit · no credit card · 2 minutes
Manual pilot doesn't scale in 2026
Google shipped 5× more levers in 5 years. No human can monitor all of them anymore.
Too many campaigns, too few hours
An average account has 15-30 campaigns × 5-20 ad groups × 50+ keywords. Checking every lever every day = 4h of work minimum. You don't have 4h.
Corrections arrive too late
By the time you spot a broad-match keyword running wild, it has already burned three days of budget. Human reaction time can't keep up with Google's real-time algo.
Smart Bidding alone is opaque
Google Smart Bidding optimizes toward goals — but never explains its choices. You accept the black box, or you go manual and hit problem #1 again.
How it works
Three steps, from OAuth connect to the first optimization applied.
90 days of history ingested
On connect, the AI imports your campaigns, ad groups, keywords, ads and conversions from the last 90 days. ML models build a normal-range baseline for each KPI (CPA, ROAS, CTR, conversion rate) per segment.
Hourly scoring of every lever
Every hour the AI re-evaluates each campaign: recent performance vs baseline, drift signals, competitive context (Auction Insights), audience saturation. Every lever gets an opportunity score.
Recommendation or auto-apply
High-impact / low-risk tweaks go to auto-apply (if you enable that mode). Sensitive ones arrive as 1-click recommendations with an explained impact. You stay in control, the AI does the repetitive work.
Transparent decision log
Unlike Google's native Smart Bidding, every SteerAds action ships with a plain-text diagnosis: « Campaign X budget +15% because its 7-day ROAS is 2.4× the account average, 47% impression share leaves headroom. » No more black box.
What you get
Measurable results on your account within the first 14 days.
-17.8% CPA on average
Average observed on 2 000+ accounts audited after 30 days, budget held constant.
+40% conversions at constant budget
When CPA drops, the same budget buys more conversions — mechanically.
5h saved every week
No more daily check-ups, bid tweaks one at a time, negative keywords managed row by row.
Sub-hourly reaction time
Where a human reacts in 24-48h, the AI applies a fix within the hour of a drift being detected.
No black box
Every decision comes with a readable rationale — you can challenge it, reject it or roll it back.
Plays nice with Smart Bidding
The AI works one layer above: it orchestrates your Google bid strategies rather than replacing them. Best of both worlds.
Manual vs SteerAds
Who it's built for
This feature serves very different profiles. Here's how each uses it.
Pilot like a team of 5, solo
E-commerce, SaaS, B2B: you don't have 10k€/month to spend on an agency. SteerAds replaces 100% of a Senior PPC's operational workload for a fraction of the cost.
Manage 3× more client accounts
Your consultants spent 70% of their time on ops. Autopilot takes that repetitive work over — consultants move back to strategy, creative, client reports.
Delegate without losing control
Role-based access: juniors see alerts, seniors approve, directors sign off above 5k€ of change. Built-in approval workflow, full audit trail.
Frequently asked questions
Ready to try it on your account?
Connect Google or Bing Ads in 30 seconds. See results from week one.
Start my free auditFree audit · no credit card · 2 minutes
Related features
Catch drifts before they cost you
Real-time ML monitoring on every campaign. Alerts in under 1h with automatic root-cause analysis. Stop finding out about issues 3 days late.
Smart keyword grouping by intent
5 000 keywords organized into thematic ad groups in 2 minutes thanks to semantic embeddings. +15% average Quality Score.
Complete audit of your Google & Bing Ads account in 3 minutes
/100 score on 5 axes + 20 prioritized recommendations. Free, no credit card, no agency required.