Angel
Strategy & Audit Lead
Consultante stratégie PPC et audit de comptes. 8 ans à auditer des comptes Google Ads de SMB à mid-market, construire des reportings orientés business (marge, LTV:CAC, incrementality) plutôt que ROAS brut. Ancienne analyste dans une agence SEA top 5 France avant SteerAds.
Artículos de Angel (31)
- BOFU· 12 minSteerAds vs Opteo 2026: honest comparison + verdict
Honest 2026 SteerAds vs Opteo review — pricing ($129-$499 vs €14.90+ auto-tier), Microsoft Ads gap, AI capability, switching playbook. Public sources, verdict by buyer.
- BOFU· 13 minSteerAds vs WordStream 2026: honest pricing + verdict
Honest 2026 SteerAds vs WordStream Advisor review — advertised vs actual pricing, annual contract reality, feature depth, AI gap, switching playbook. All sourced.
- BOFU· 12 minSteerAds vs Optmyzr 2026: honest comparison + verdict
Honest 2026 SteerAds vs Optmyzr review — pricing ($249-$1k+ vs €14.90+ auto-tier), feature parity, AI capability, support. Verdict by buyer profile, all sourced.
- BOFU· 12 minGoogle Ads account suspended: 2026 recovery playbook
Suspended Google Ads account playbook 2026: top 10 suspension reasons, appeal process, advertiser identity verification, prevention tactics, backup MCC architecture.
- Guide· 22 minPPC glossary 2026: 200+ Google Ads & Microsoft Ads terms
The complete pillar dictionary of paid-search terminology in 2026: bidding, attribution, audiences, AI features, tracking. 200+ definitions in 50-80 words each.
- BOFU· 14 minGoogle Ads CPL benchmarks 2026 by vertical
Cost-per-lead benchmark matrix 2026: 30 industries × 5 regions (USA, EU, GCC, APAC, LATAM). Real CPL ranges, qualified-lead ratios, lead-to-customer conversion.
- BOFU· 14 minHow much does a Google Ads agency cost in 2026? Pricing
Google Ads agency pricing in 2026 by model (flat fee, % of spend, hybrid) and budget tier ($2k/$10k/$50k/$200k+ per month) across USA, UK, FR, DE, GCC. Real benchmarks.
- Guide· 11 minPPC manager salaries 2026: global benchmark
Country-by-country compensation benchmark for paid-search professionals in 2026: USA, UK, Germany, France, UAE, Saudi Arabia, India, Singapore, Australia, Brazil.
- Google Ads· 11 minL'IA ne remplace pas les PPC managers en 2026 (data)
Contrarian sourcé : ce que l'IA fait bien, ce qu'elle ne fait PAS bien. Données chiffrées sur tasks où le PPC manager garde l'avantage en 2026.
- Guide· 12 minIn-house vs agency vs freelance PPC: decision matrix 2026
Choose the right PPC operating model by ad-spend stage, vertical and region. True costs, risks, hybrid setups and the migration paths that don't blow up the account.
- Guide· 14 minHow to be cited by ChatGPT, Perplexity & Google AI Overviews
The Generative Engine Optimization playbook for PPC agencies and SaaS: structure, signals, and content patterns that get cited by ChatGPT, Perplexity, Gemini and AI.
- Microsoft Ads· 14 minMicrosoft Ads vs Google Ads : comparatif 2026
Le comparatif chiffré sur 8 dimensions : audience, CPC, ROAS, formats, LinkedIn integ. Quand activer Microsoft Ads en complément de Google Ads en 2026.
- Guide· 12 minYouTube Shorts Ads vs TikTok Ads 2026: creative & bidding guide
Shorts vs TikTok specifically (not YouTube long-form): hook patterns, bidding levers, attribution, creator-content rights and the test framework to pick the winner per.
- BOFU· 13 minGoogle Ads for recruiting & staffing agencies 2026
Recruiting agency PPC playbook 2026: 2-sided campaign architecture (candidate + employer), $10k-$50k placement-fee ROI, exec search vs volume staffing, regional rate.
- Guide· 14 minGoogle Ads for multi-location franchises
MCC structures, geo-targeting, location feeds and franchise governance: how 50-500 unit chains run Google Ads without burning budget on overlap and brand cannibalization.
- BOFU· 13 minGoogle Ads for fitness, gyms & wellness 2026 (membership LTV)
Fitness & wellness PPC playbook 2026: trial-to-membership funnels, geo-radius optimization, churn-aware LTV, $30-$200/mo memberships, seasonal pushes, local + national.
- Google Ads· 10 minGoogle Display vs Meta Ads : allocation 2026
Comparatif chiffré Display Network vs Meta Ads par vertical : audiences, formats, attribution, ROAS observable. Quand allouer où en 2026 selon profil.
- BOFU· 14 minGoogle Ads for universities & higher education 2026
Higher ed PPC playbook 2026: 3-tier intent (curious → applicant → enrolled), parent-vs-student bidder, program-level segmentation, application-fee vs enrollment.
- BOFU· 14 minGoogle Ads for hotels & hospitality 2026 (independent + chains)
Hotel PPC playbook 2026: Hotel Ads vs Search vs PMax, OTA parity, direct-booking incentives, seasonality bidding, group/MICE leadgen, RevPAR-aware ROAS.
- BOFU· 14 minGoogle Ads for fintech & lending 2026
Fintech & lending PPC playbook 2026: Banking Ads policy, FCA, CFPB, state lending licenses USA, APR disclosure, multi-state targeting, $200-$800 CAC justification.
- BOFU· 13 minGoogle Ads for orthodontics & cosmetic dentistry 2026
Premium dental PPC playbook 2026: Invisalign + implants + smile-makeover keywords, financing intent, comparison shopping (Smile Direct fallout), local + procedure stack.
- BOFU· 15 minGoogle Ads for rehab & addiction treatment centers 2026
Rehab & addiction PPC playbook 2026: LegitScript certification flow, HIPAA-grade server-side PHI redaction, insurance verification tracking, cost-per-admission.
- Google Ads· 11 minGoogle Ads vs Meta Ads : allocation budget 2026
Comparatif global Google Ads vs Meta Ads (FB+IG) par vertical : intent, audience, attribution, ROAS observable. Quelle allocation par profil.
- Google Ads· 10 minGoogle Ads pour services juridiques
Bar associations rules USA (ABA Model Rule 7.x) + Europe (CCBE Code), mots-clés sensibles, géo-targeting, Quality Score juridique. Guide worldwide 2026.
- Guide· 12 minReporting Google Ads : 10 KPI 2026
10 KPI Google Ads à reporter à vos clients en 2026 : ROAS marge, LTV:CAC, MER, incrementality, share of voice. Template Looker Studio offert.
- Guide· 14 minRéduire son CPA Google Ads : guide 2026
10 leviers concrets pour baisser votre CPA : match types, négatifs, smart bidding, quality score, audiences, créas, dayparting.
- Microsoft Ads· 10 minBudget Microsoft Ads worldwide : CPC + allocation 2026
CPC Bing/Microsoft Ads par marché (USA, UK, DE, FR), budget minimal, ratio Microsoft/Google Ads optimal 2026. Ordres de grandeur publics par vertical.
- Microsoft Ads· 11 minROAS Microsoft vs Google Ads : data 2026
Données chiffrées sur notre panel sectoriel SteerAds : ROAS Microsoft Ads vs Google Ads par vertical, conditions, méthodologie holdout d'évaluation.
- Google Ads· 12 minGoogle Ads MCC : stratégie multi-comptes 2026
Structure MCC (My Client Center) pour agences et entreprises multi-marques : permissions, billing, reporting cross-account, scripts.
- Audit· 11 minAudit Google Ads gratuit : checklist 2026
5 axes, 200+ points de contrôle, un score sur 100. La méthode complète pour auditer un compte Google Ads en 30 min — ou 3 min avec SteerAds.
- Guide· 10 min10 erreurs Google Ads qui vous coûtent cher
87% des comptes ont au moins 3 de ces erreurs. Diagnostic, coût typique, correction en 3 étapes : la checklist d'audit complète à appliquer en 1h chrono.