AI Engine · Forecasting

Forecast your campaigns at 30, 60 and 90 days

AI projects your CPA, ROAS, conversions and spend per campaign. Simulate a budget change or CPA target before committing. No more blind decisions.

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AI engine

Projections

days, per campaign

30/60/90

Error margin

median at 30 days

< 2%

Scenarios

comparable live

∞

Deciding your Ads budget blind is risky

Most advertisers steer by looking in the rear-view mirror. The AI finally gives you a forward dashboard calibrated on your data.

Quarterly budgets are always a bet

Your CFO asks for the Q2 plan. You extrapolate loosely from last month. If the market moves (new competitor, seasonality, algo update), the plan explodes and you carry the blame.

No way to test without committing

« What if I bump Search budget +30%? » No idea. You apply, wait 30 days, find out. Expensive when the answer is « doesn't scale ».

Google Performance Planner: black box + Google-only

Google's native tool makes projections but stays opaque (no confidence interval, no assumptions shown), Google-only (no Bing), and you can't compare multiple scenarios side-by-side.

How it works

Under the hood

ML model trained on your history + 2 000+ sector accounts.

12 months of history ingested

The AI loads 12 months per campaign: impressions, clicks, conversions, cost, CTR, impression share. That depth captures seasonality (summer sales, Black Friday, back-to-school, Christmas) — critical for reliable forecasts.

Modeling with sector seasonality

Models combine Prophet (trend + seasonality decomposition) and XGBoost (non-linear relationships). Your time series are enriched with sector patterns observed on 2 000+ accounts: a fashion shop benefits from every other fashion shop's data.

Enriched with competitive signals

The AI pulls Auction Insights every 24h: your impression share, competitor overlap rate, top-of-page rate. These external signals improve forecast precision by ~35% vs a model based on your history alone.

Live scenario simulation

Tweak parameters (budget, CPA target, bid strategy, added or paused keyword) and see the projected impact in real time. Compare 3 to 5 scenarios side-by-side. Export a board-ready PDF for your exec or client meeting.

What it unlocks

< 2% error at 30 days

1.8% median error on CPA forecasts at 30 days, measured on 2 000+ audited accounts. Confidence interval shown systematically.

Justify budget to the CFO

Export a forward report with transparent assumptions. Turns a fuzzy budget talk into a data-driven meeting.

Test without risk

Simulate +30% budget, a CPA target change, a switch to Smart Bidding. Only apply scenarios that hold up.

Anticipate seasonality

Black Friday, sales, back-to-school: the AI tells you 6 weeks ahead how much to plan and where to allocate — instead of chasing trends.

Detect plateauing campaigns

The AI flags campaigns about to plateau or decline in the next 60 days. You refresh ahead of the drop, rather than after.

Multi-account consolidated

Unified Google Ads + Bing Ads projection in one dashboard. Essential for agencies and multi-brand teams.

Manual vs SteerAds

Manual extrapolation

AI forecasting

Linear extrapolation from last month

ML with seasonality + competitive signals

No comparable scenarios

3 to 5 scenarios side-by-side, live

Typical error 15-30%

Median error 1.8% at 30 days

Performance Planner = Google Ads only

Google Ads + Bing Ads consolidated

No method backtesting

Transparent backtest on the last 12 months

Export = copy-paste into a slide

Board-ready PDF export in 1 click

Who it's built for

This feature serves very different profiles. Here's how each uses it.

Direct advertisers

Plan the quarter with confidence

You have 25k€ to spend this quarter. The AI tells you: Q2 with +18% on Brand = 340 expected conversions at 70€ CPA. Your CFO sees the numbers, approves, you execute.

PPC agencies

Build data-driven client QBRs

Before a QBR, you arrive with 3 costed scenarios (conservative, base, aggressive). The client sees trade-offs in numbers — consultant relationship, not vendor. Renewal rates climb.

In-house marketing teams

Defend the Ads budget in exec meetings

Your CFO wants the H2 plan. With an AI forecast exported as PDF, you present data-driven scenarios and wipe out the « gut feel » objections. Credibility multiplied.

Frequently asked questions

Ready to try it on your account?

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