SteerAds
Comparison

SteerAds vs WordStream

The modern SaaS alternative to WordStream (LocaliQ) — self-serve, AI, from €14.90/month

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Self-serve SaaS vs agency-managed

WordStream is now LocaliQ — the model has shifted toward managed agency services. You book a consultation, an account manager defines what they do, you pay for service more than for a tool. SteerAds stays a real self-serve SaaS: you connect, you pilot, you keep control. No sales call required, no multi-week onboarding.

Adaptive AI vs static rules

The historical WordStream tool was rules-based ('20-Minute Work Week' with static recommendations). Since LocaliQ, the tool side is less highlighted. SteerAds is built around an AI engine that learns from your results and adapts — no static rules to maintain, no manual weekly workflow.

Transparent pricing vs consultation

WordStream/LocaliQ doesn't display its pricing publicly: everything goes through consultation. SteerAds publishes its auto-adjusted price based on your spend (€14.90 to €1,099/month), no commitment, no negotiation. You know what you pay before even creating an account.

Features compared

Point by point, no hype

FeatureSteerAdsWordStream
Adaptive AI (no static rules)
Our engine learns from your results and adapts — no manual configuration
✓✗
Behavioral analysis (heatmaps, session replay)
Understand HOW visitors interact with your pages
✓✗
Real-time competitive pressure
Detects when a competitor raises bids and recommends a defense
✓✗
Anonymized cross-account benchmark
Compare your performance to similar advertisers
✓✗
Transparent public pricing
€14.90 to €1,099 based on spend — LocaliQ requires sales consultation
✓✗
Self-serve (no sales call required)
Signup + OAuth + first recs in 2 minutes
✓✗
Native Bing Ads support
Google and Bing supported by both
✓✓
PDF reports with engine actions
Enriched reports showing what the AI did for your campaigns
✓✓

6 exclusive features that WordStream doesn't have

+ 2 shared feature(s)

When SteerAds makes the difference

4 scenarios where you win immediately

Case #1

You want a tool, not an agency service

WordStream/LocaliQ today offers managed agency services. If you prefer to keep control and pilot yourself, SteerAds stays a real self-serve SaaS with no third-party intermediary.

Case #2

You want to know the price before signing

LocaliQ hides its pricing behind a mandatory consultation. SteerAds displays its public price, which scales automatically with your detected spend. You know what you'll pay from your first visit to the site.

Case #3

You already have a PPC team

No need for an external account manager. SteerAds integrates into your internal workflow — automated reports, targeted email alerts, multi-account dashboard, public webhook for your in-house tools.

Case #4

You want integrated landing page analysis

LocaliQ stays focused on ad optimization. SteerAds adds landing page scoring (UX, speed, message alignment) and identifies pages that kill your conversions despite good traffic.

How much does each solution cost for €5,000/month in Google Ads spend?

Recommended
SteerAds
€129.90/month (auto, public)
  • ✓Self-serve, no sales call
  • ✓Native AI, no external service
  • ✓Google + Bing Ads included
  • ✓Landing pages + heatmaps
  • ✓No commitment, cancel online
  • ✓14 days free, no CC
WordStream / LocaliQ
On quote (consultation required)
  • ·Agency-managed service
  • ·Non-public pricing
  • ·Mandatory sales call
  • ·Contractual commitment
  • ·Multi-week onboarding
  • ·External account manager

Migrate in 5 minutes without losing your data

  1. 1Connect Google Ads and Bing Ads via OAuth — no CSV reimport needed
  2. 2The engine automatically analyzes your last 90 days of history
  3. 3Your first AI recommendations arrive in 2 minutes
  4. 414 days free without a credit card, cancel anytime

Frequently asked questions

Everything people ask us before migrating from WordStream

Does WordStream still exist as a product?▾
WordStream was acquired by Gannett and integrated into LocaliQ — the positioning shifted toward managed agency services. The historical SaaS product (PPC Advisor, 20-Minute Work Week) is less highlighted. SteerAds is a modern self-serve SaaS alternative, built around an AI.
Is SteerAds cheaper than LocaliQ?▾
LocaliQ doesn't publish its pricing — everything goes through consultation. In practice, managed LocaliQ services cost several thousand €/month. SteerAds publishes its auto-adjusted price (€14.90 to €1,099/month based on spend), no commitment or negotiation.
Do I need an account manager to use SteerAds?▾
No. SteerAds is 100% self-serve: OAuth Google Ads + Bing Ads, automatic analysis, first recommendations in 2 minutes. Support (chat + email) is available if needed, but there's no mandatory sales call or multi-week onboarding.
Can I migrate from LocaliQ easily?▾
Yes. Direct OAuth connection to Google Ads and Bing Ads — you retrieve all your history automatically. If LocaliQ had access to your accounts, you can revoke that access from Google Ads anytime.
Does SteerAds also optimize for Microsoft Ads?▾
Yes, Bing (Microsoft Advertising) is supported natively in the same interface as Google, with unified cross-platform scoring.
What makes SteerAds 'AI-native'?▾
Our engine uses LLM models to classify search term intent, align ads with landing pages, generate RSA creative, and detect patterns that static rules miss (cannibalization, semantic drift). No IF/THEN to maintain.
Is there a commitment?▾
No. Monthly billing, cancellable in 1 click from your dashboard. LocaliQ typically imposes a contractual commitment over several months in its agency-managed plans.
Is SteerAds suitable for SMBs like historical WordStream?▾
Yes. Pricing starts at €14.90/month for accounts <€500/month of Ads budget — perfect for SMBs in boot phase. No floor at 200+ €/month like most competitors.

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