SteerAds
Comparison

SteerAds vs Revealbot

The AI-specialist Google + Bing Search alternative to Revealbot (Birch), from €14.90/month

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Search specialist vs Social generalist

Revealbot (now Birch) built its reputation on Facebook/Meta Ads — it's in their DNA. Google Ads is supported but remains peripheral: no search term intent classification, no Quality Score analysis, no Performance Max decoder. SteerAds is 100% focused on Google + Bing Search — our AI is trained specifically on these channels, with signals dedicated to classic search engines.

Ad-side automation vs tri-modal engine

Revealbot handles automatic ad-side execution (pause/unpause, bid adjustments, creative rotation) — that's its strong point. SteerAds adds two pillars it doesn't have: landing page analysis (UX, speed, message-match alignment) and visitor behavioral scoring (heatmaps, rage clicks, scroll depth). You see the full chain: ad → page → conversion.

Multi-channel pricing vs Search-focused pricing

Revealbot scales its pricing on your cross-channel ad spend (Facebook + Google + TikTok + Snapchat). If you mostly run Google Ads, you pay for channels you don't use. SteerAds scales strictly on your Google + Bing spend — you pay for what you optimize.

Features compared

Point by point, no hype

FeatureSteerAdsRevealbot
Google & Bing Ads specialist (not Meta)
Total Search focus — our AI is trained specifically for Google/Bing
✓✗
Tri-modal scoring (Ads + UX + Landing)
3 pillars fused for a complete health score
✓✗
Search term intent classification
AI classifies each query by intent and blocks irrelevant ones
✓✗
Decoded Performance Max analysis
Automatic breakdown of PMax assets and audiences
✓✗
Free audit without commitment
Score + first recommendations in 2 minutes, no credit card
✓✗
What-If budget simulator
Interactive slider to visualize impact before acting
✓✗
Autopilot automatic execution
Both tools can execute actions automatically
✓✓
Multi-client Agency mode
Portfolio dashboard to manage all your client accounts
✓✓

6 exclusive features that Revealbot doesn't have

+ 2 shared feature(s)

When SteerAds makes the difference

4 scenarios where you win immediately

Case #1

You mostly run Google Ads and Bing

Revealbot scales its pricing on your cross-channel spend. If your budget is 90% Google and 10% Meta, you still pay on the total. SteerAds scales only on Google + Bing — you pay for what you actually optimize.

Case #2

You want Search-specific intelligence

Revealbot is a multi-channel generalist: bid adjustments, creative rotation, stop-loss. SteerAds adds LLM search term intent classification, Performance Max decoder, SEO↔Ads cannibalization detection — Search-specific capabilities.

Case #3

You want landing page analysis

Revealbot only looks at the ads side. SteerAds also analyzes your landing pages (UX, speed, semantic message-match) and integrates visitor behavioral data into scoring.

Case #4

You want to understand why a KPI is changing

Revealbot tells you 'this rule triggered'. SteerAds automatically runs root-cause investigation — keywords, devices, geo, search terms, landing — to explain the real cause of a drift.

How much does each solution cost for €5,000/month in Google Ads spend?

Recommended
SteerAds
€129.90/month (Google + Bing only)
  • ✓Search specialist (Google + Bing)
  • ✓Landing page analysis included
  • ✓LLM intent classification
  • ✓Performance Max decoder
  • ✓Pricing based on Search spend
  • ✓14 days free, no CC
Revealbot / Birch Pro plan
≈ €92/month ($99)
  • ·Multi-channel (Meta focus + Google)
  • ·No landing page analysis
  • ·No LLM intent classification
  • ·Pricing on total cross-channel spend
  • ·14-day trial
  • ·Configurable automation rules

Migrate in 5 minutes without losing your data

  1. 1Connect Google Ads and Bing Ads via OAuth — no CSV reimport needed
  2. 2The engine automatically analyzes your last 90 days of history
  3. 3Your first AI recommendations arrive in 2 minutes
  4. 414 days free without a credit card, cancel anytime

Frequently asked questions

Everything people ask us before migrating from Revealbot

Is Revealbot / Birch Google Ads-specialized?▾
No. Revealbot (rebranded Birch) is a multi-channel tool with historical Facebook/Meta focus. Google Ads is supported but without Search specifics (intent classification, Performance Max decoder, Quality Score analysis). SteerAds is 100% focused on Google + Bing Search.
Is SteerAds more expensive than Revealbot?▾
At equivalent Google spend, roughly similar (~€130 vs $99 Birch Pro). But Birch charges your total cross-channel spend; if you also run Meta/TikTok, the bill climbs. SteerAds charges only on your Google + Bing spend.
Can I use SteerAds for Facebook Ads too?▾
No. SteerAds is 100% focused on Google + Bing. If you need a unified tool for Google + Meta, Birch is more suitable. If you want the best possible intelligence on Google + Bing, SteerAds is deeper.
Does SteerAds do automation like Revealbot?▾
Yes, the 24/7 autopilot automatically executes optimizations (or keeps them as drafts in review mode). Difference: SteerAds uses an AI that decides on its own, Revealbot is built on automation rules you configure.
What is LLM intent classification?▾
A language model classifies each search term ('best B2B CRM', 'CRM price') by intent type (informational TOFU, comparative, transactional, brand). It enables automatic blacklisting of queries with no purchase intent — a major Search lever that Revealbot doesn't have.
Can I migrate my Revealbot automation rules?▾
Not directly — and usually not necessary. SteerAds uses an AI engine that decides without you writing rules. During the trial period, you can run Revealbot and SteerAds in parallel on the same account to compare.
Is SteerAds suitable for affiliate marketers like Revealbot?▾
SteerAds targets direct advertisers (e-com, SaaS, B2B) and PPC agencies more. For multi-channel affiliate marketing (especially Meta), Birch remains more suitable. For pure Google Ads affiliate, SteerAds is relevant.
Is there a free trial like at Revealbot?▾
Yes. 14 days free without credit card + free 2-minute prior audit. Revealbot also offers 14 days free.

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