Maria
Fundamentals & Education Lead
Formatrice et rédactrice sur les fondamentaux Google Ads. 7 ans comme account manager PPC avant de rejoindre SteerAds. Spécialiste des sujets transversaux : Quality Score, budget pacing, bid adjustments. Écrit pour les annonceurs qui pilotent leur compte sans agence.
Články od Maria (72)
- BOFU· 20 minGoogle Ads for EdTech: K-12, Language & Coding Apps 2026
Operator's 2026 playbook for EdTech paid acquisition across K-12, language learning, and coding apps — parent-vs-student intent splits, free-trial vs subscription…
- TOFU· 20 minGoogle Ads Black Friday & Cyber Monday 2026: the complete BFCM playbook
The complete Google Ads BFCM playbook for 2026 — pre-season audience building 6-8 weeks out, budget pacing curves across Black Friday week, Smart Bidding tROAS shifts for…
- BOFU· 14 minGoogle Ads for fertility & IVF clinics 2026
Fertility & IVF clinic PPC playbook 2026: success-rate compliance, age-targeted bidding, per-cycle offline conversions, partner-tracking, GCC + USA + UK regulatory.
- MOFU· 11 minGoogle Ads Not Spending or Not Showing? 12 Fixes
Google Ads not spending or not showing? A 2026 diagnostic of the 12 most common causes — billing, policy, bids, budget, targeting and learning — fastest fixes first.
- Tutoriel· 11 minAccount-Level Negatives & Brand Exclusions (2026)
Account-level negative keywords and brand exclusions control PMax, AI Max and Search at once. Build lists, avoid over-blocking, and audit what is hidden.
- Tutoriel· 11 minNegative Keyword Conflicts Blocking Your Ads? (2026)
A negative keyword can silently block your own active keywords across campaign, shared-list and account scopes. Find every conflict and fix it without reopening waste.
- TOFU· 18 minTikTok Ads beginner guide 2026: launch your first €30/day campaign in 7 days
Complete 2026 TikTok Ads beginner guide — TikTok Ads Manager + Business Center setup, Pixel + Events API, campaign objectives (Sales, Traffic, Lead Gen, App Promotion), ad…
- BOFU· 13 min12 questions to ask any Google Ads SaaS vendor (2026)
12 essential vendor questions for Google Ads SaaS evaluation 2026 — pricing transparency, contract terms, AI integration, vendor stability. Red flag answers.
- Tutoriel· 11 minStop Irrelevant Search Terms & Wasted Clicks (2026)
Why broad match and PMax surface irrelevant queries, how to mine the search terms report, and how to build negative keyword lists that stop wasted spend.
- BOFU· 15 minGoogle Ads automation software buyer's guide 2026 (for buyers)
Google Ads automation buyer's guide 2026 — 5-step purchase process, vendor due diligence, pricing models (flat/per-account/%-of-spend), contract terms, TCO.
- Guide· 11 minGoogle Ads 'Rarely Served' Low Ad Rank? Fix (2026)
A Google Ads keyword stuck on Rarely served (low Ad Rank) fails one of four tests: bid, quality, context or threshold. Diagnose which and raise Ad Rank without overpaying.
- BOFU· 14 minGoogle Ads for wealth management & financial advisors 2026 (HNW)
Wealth management PPC playbook 2026: AUM-based ROI, 6-24 month sales cycles, SEC + FINRA + AMF compliance, advisor-vs-firm branding, retirement keyword stack.
- BOFU· 14 minGoogle Ads for auto dealers 2026 (new + used + leasing + service)
Auto dealer PPC playbook 2026: Vehicle Listing Ads, inventory feeds, trade-in lead funnels, OEM cooperative budgets, lease-end conquesting, service department campaigns.
- Google Ads· 10 minGoogle App Campaigns : Android & iOS 2026
Setup App Campaigns iOS post-ATT (SKAdNetwork 4.0) et Android avec Firebase : ROAS app, deep linking, attribution MMP, bidding. Le guide complet 2026.
- BOFU· 14 minGoogle Ads for fintech & lending 2026
Fintech & lending PPC playbook 2026: Banking Ads policy, FCA, CFPB, state lending licenses USA, APR disclosure, multi-state targeting, $200-$800 CAC justification.
- BOFU· 16 minGoogle Ads for personal injury & mass tort lawyers 2026
The highest-CPC vertical playbook 2026: keyword tiers ($50-$300 CPC), click fraud defense, call tracking, ABA + state bar compliance, signed-case ROI, settlement-based.
- MOFU· 11 minGoogle Ads Suspended for Billing or Payment? Fix (2026)
A Google Ads account suspended for billing or payment freezes all serving. Separate it from a policy ban, then settle, verify and appeal once to get reinstated.
- Guide· 15 minGoogle Ads for medical, dental & veterinary practices 2026
Compliance-first playbook for healthcare PPC: HIPAA (USA), MHRA (UK), MOH (GCC), ANVISA (Brazil) constraints, conversion tracking, and the keyword strategy that converts.
- Guide· 11 minGoogle Ads Showing in the Wrong Location? Fix (2026)
Why Google Ads serve outside your target area — the 'Presence or interest' default, IP and intent signals — and how to fix location targeting and verify it.
- MOFU· 10 minLow Search Volume in Google Ads: What to Do (2026)
A keyword stuck on 'Low search volume' in Google Ads? What the status means, when Google reactivates it, whether to delete or keep it, and how broader match captures the demand.
- Tutoriel· 11 minDynamic Search Ads Targeting Wrong Pages? Fix (2026)
DSA sending traffic to thin, out-of-stock or legal pages? Control it with page feeds, URL targets, exclusions and crawlability to lock the right pages.
- MOFU· 10 minGoogle Ads Impressions Dropped Suddenly? Diagnosis (2026)
Google Ads impressions dropped suddenly? Diagnose the 7 usual causes — budget, bids, Quality Score, policy, seasonality, competition and tracking — and fix the right one fast.
- MOFU· 11 minDisapproved Google Ads? Fix Policy Violations Fast
Why Google disapproves ads and how to fix the most common policy violations fast — destination not working, misrepresentation, restricted content — plus appeals.
- Tutoriel· 11 minDuplicate & Overlapping Keywords in Google Ads (2026)
How duplicate and overlapping keywords fragment data and split learning instead of double-bidding — how Google picks which serves and how to consolidate cleanly.
- Guide· 11 minGoogle Ads CTR Dropped Suddenly? Causes & Fix (2026)
Why your Google Ads CTR fell — SERP layout, AI Overviews, Ad Rank, creative fatigue, query mix — and how to recover CTR without buying junk clicks.
- BOFU· 13 minGoogle Ads for crypto exchanges, DeFi & web3 2026
Crypto/web3 PPC playbook 2026: state-by-state US targeting, MiCA EU, GCC opportunity, exchange-vs-DeFi policy differences, KYC compliance, fraud + click-fraud control.
- Guide· 17 minHow much does Google Ads cost in 2026? CPC by industry & region
Complete CPC matrix: 30 industries × 5 regions (USA, Europe, Middle East, APAC, LATAM). Real benchmarks, monthly budget guidance, ROI expectations by vertical.
- Guide· 11 minGoogle Ads Budget Spent Too Fast? Here's the Fix (2026)
Why your daily budget burns out by midday, how the 2x daily overdelivery rule works (capped near 30.4x monthly), and how to smooth pacing without losing your best hours.
- BOFU· 14 minGoogle Ads for plastic & cosmetic surgery clinics 2026
Plastic surgery PPC playbook 2026: before/after policy compliance, financing keywords, multi-location architecture, procedure-margin ROAS, USA + UAE + Brazil specifics.
- MOFU· 10 minBelow First Page Bid in Google Ads: How to Fix
What 'below first page bid' means in Google Ads, why matching the estimate is rarely the fix, how Quality Score lowers the bid you actually need, and when to ignore it.
- BOFU· 13 minGoogle Ads for creator economy: online courses & coaches 2026
Creator economy PPC playbook 2026: webinar funnel bidding, evergreen attribution, refund-adjusted ROAS (10-25% refund rates), cohort-vs-evergreen, creator-vs-platform.
- TOFU· 18 minGoogle Ads back-to-school 2026: capture the rentrée shopping season
A back-to-school and rentree Google Ads strategy for 2026 — the July-to-September timing windows, category-specific tactics for electronics, supplies, apparel and…
- Guide· 11 minGoogle Ads Ad Under Review Too Long? Fix It (2026)
A Google Ads ad stuck 'Under review' or 'pending' is usually a verification or reset issue, not a rejection. Tell stuck from normal and speed approval safely.
- BOFU· 12 minGoogle Ads account suspended: 2026 recovery playbook
Suspended Google Ads account playbook 2026: top 10 suspension reasons, appeal process, advertiser identity verification, prevention tactics, backup MCC architecture.
- BOFU· 14 minGoogle Ads for HVAC, plumbing & electricians 2026
Home services PPC playbook 2026: LSA + Search hybrid, emergency keyword bidding, weather-triggered budgets, call tracking, USA + UK + AUS regional benchmarks.
- BOFU· 13 minGoogle Ads for recruiting & staffing agencies 2026
Recruiting agency PPC playbook 2026: 2-sided campaign architecture (candidate + employer), $10k-$50k placement-fee ROI, exec search vs volume staffing, regional rate.
- BOFU· 12 minHow much does a freelance PPC manager cost in 2026? Rate cards
Freelance PPC manager pricing 2026: hourly rate vs fixed fee vs % spend, by region (USA, UK, FR/DE, GCC expat, India + LATAM remote).
- Microsoft Ads· 12 minMicrosoft Ads en 2026 : le guide complet débutant
Setup, structure de compte, premiers mots-clés, tracking UET, premier budget. Le guide pas-à-pas pour lancer Microsoft Ads en 30 jours.
- BOFU· 14 minGoogle Ads for hotels & hospitality 2026 (independent + chains)
Hotel PPC playbook 2026: Hotel Ads vs Search vs PMax, OTA parity, direct-booking incentives, seasonality bidding, group/MICE leadgen, RevPAR-aware ROAS.
- BOFU· 13 minGoogle Ads for IT consultancies & ESN/SSII 2026
IT services & consulting PPC playbook 2026: 90-360 day cycles, CIO/CTO buyer, account-based bid adjustments, vertical creative (banking IT, retail IT), long-cycle.
- Google Ads· 12 minMCP Google Ads + Claude Desktop : setup 2026
Construire un serveur MCP (Model Context Protocol) pour piloter Google Ads depuis Claude Desktop. Repo GitHub open-source, install pas-à-pas.
- BOFU· 13 minGoogle Ads for HR tech & talent acquisition SaaS 2026
HR tech SaaS PPC playbook 2026: ABM via Customer Match, seat-based LTV bidding, intent data layering, HR vs CFO buyer split, demo-vs-trial funnels.
- MOFU· 18 minGoogle Ads for gaming & esports 2026: UA, retention, and vertical tactics
Vertical playbook for gaming and esports advertisers on Google Ads in 2026 — App campaigns for installs, tROAS bidding for in-app purchases, player LTV modeling, YouTube…
- MOFU· 10 minQuality Score Dropped? Diagnose and Recover (2026)
A sudden Quality Score drop in Google Ads pushes CPCs up and impressions down. Isolate which of the three components fell — expected CTR, ad relevance, landing page — and rebuild each.
- Google Ads· 10 minn8n + Google Ads : 6 flows automation 2026
n8n self-hosted pour automatiser Google Ads : monitoring CPC, alertes anomalies, sync GA4, reporting hebdo. 6 workflows JSON prêts à importer.
- MOFU· 10 minWhy Did My Google Ads CPC Increase? Causes and Fixes
Your Google Ads average CPC suddenly jumped? Here are the 5 real causes — auction pressure, Quality Score drops, bid-strategy and match-type changes, seasonality — and the levers that lower CPC without losing volume.
- MOFU· 19 minGoogle Ads for travel agencies & OTAs 2026: the complete vertical playbook
The complete 2026 Google Ads playbook for travel agencies and OTAs — demand seasonality, Google Things to do, Hotel Ads and Travel feeds, Performance Max for travel…
- BOFU· 13 minGoogle Ads for solar installers & home improvement 2026
Solar & home improvement PPC playbook 2026: qualifying questions, IRA tax credit messaging USA, regional incentives EU, appointment-set tracking, $15k-$50k tickets.
- TOFU· 18 minMeta Ads beginner guide 2026: launch your first €100/day campaign in 7 days
A complete 2026 Meta Ads (Facebook + Instagram) guide for beginners — Business Manager setup, pixel + CAPI, campaign structure (ABO vs Advantage+), audiences post-iOS14…
- BOFU· 15 minGoogle Ads for rehab & addiction treatment centers 2026
Rehab & addiction PPC playbook 2026: LegitScript certification flow, HIPAA-grade server-side PHI redaction, insurance verification tracking, cost-per-admission.
- Google Ads· 11 minGoogle Ads immobilier : lead gen 2026
Stratégie lead gen pour agences immo et promoteurs : intent buyer vs vendeur, géo-targeting, formulaires lead form, qualification CRM.
- BOFU· 13 minGoogle Ads for pharmacies & supplements 2026 (USA, UK, EU, GCC)
Pharmacy & supplement PPC playbook 2026: SafeMeds USA certification, supplement claim policies, FDA + MHRA + EMA disclosure, dosage compliance, cross-border shipping.
- BOFU· 14 minGoogle Ads for universities & higher education 2026
Higher ed PPC playbook 2026: 3-tier intent (curious → applicant → enrolled), parent-vs-student bidder, program-level segmentation, application-fee vs enrollment.
- BOFU· 13 minGoogle Ads for orthodontics & cosmetic dentistry 2026
Premium dental PPC playbook 2026: Invisalign + implants + smile-makeover keywords, financing intent, comparison shopping (Smile Direct fallout), local + procedure stack.
- Guide· 18 min100 Google Ads & PPC statistics 2026 — by region
100 paid-search benchmarks segmented by region (USA, Europe, Middle East, APAC, LATAM): CPC, CTR, conversion rates, ROAS, attribution, ad spend, AI adoption.
- MOFU· 11 minLimited by Budget in Google Ads: Meaning and Fix
Learn what 'Limited by budget' really means in Google Ads, when raising budget is right, and the cheaper fixes — lower bids, negatives, tighter targeting and Quality Score — that lift the cap without more spend.
- TOFU· 20 minGoogle Ads & French soldes 2026: legal rules, dates, and campaign compliance
A compliance-focused guide to running Google Ads during the official French soldes in 2026 — the legal framework and fixed dates, DGCCRF advertising rules, the…
- Google Ads· 9 minGoogle Ads pour restaurant local en 2026
Setup geo-targeting, mots-clés locaux, Local Services Ads, intégration Google Business Profile. Le guide pour les restaurants en France.
- BOFU· 13 minGoogle Ads for fitness, gyms & wellness 2026 (membership LTV)
Fitness & wellness PPC playbook 2026: trial-to-membership funnels, geo-radius optimization, churn-aware LTV, $30-$200/mo memberships, seasonal pushes, local + national.
- Google Ads· 10 minLocal Services Ads worldwide : guide 2026
Local Services Ads (LSA) USA mature + UK/Europe rollout : verticals éligibles, Google Guaranteed, paiement au lead. Le guide worldwide 2026.
- MOFU· 10 minEligible (Limited) Keyword Status in Google Ads
What 'Eligible (limited)' means on a Google Ads keyword, how to tell a policy restriction from a Quality Score limit, and how to fix each one fast.
- BOFU· 13 minGoogle Ads for insurance brokers 2026 (auto, home, life, health)
Insurance broker PPC playbook 2026: quote-form vs call funnel, carrier disclosure, geo-state segmentation USA, lead-quality scoring, multi-carrier comparator competition.
- TOFU· 19 minGoogle Ads Christmas strategy 2026: budget pacing from December 1 to 25
A day-by-day Google Ads Christmas budget pacing strategy for 2026 — modeling the December demand curve, last-shipping-date cutoffs and bid adjustments, gift-shopper versus…
- Guide· 11 minBudget pacing Google Ads : guide 2026
Pacer son budget Google Ads correctement : daily caps, accelerated vs standard delivery, anomalies dépense, alertes. Le guide budgétaire complet 2026.
- Guide· 16 minTop 50 Google Ads questions answered (AEO-ready)
The 50 most-asked questions about Google Ads in 2026 with concise 80-120 word answers. Optimized for AI Overviews, voice search and featured snippets.
- Microsoft Ads· 8 minMicrosoft Ads : Bing, Yahoo, AOL — quelle différence ?
Le réseau de recherche Microsoft décortiqué : Bing, Yahoo, AOL, DuckDuckGo. Audiences, parts de marché et impact pour vos campagnes.
- Google Ads· 9 minGoogle Ads + Business Profile : intégration 2026
Pourquoi et comment lier Google Business Profile à Google Ads : extensions location, call extensions, store visits. Le guide local 2026.
- Microsoft Ads· 9 minLancer Microsoft Ads en 30 jours : checklist
Roadmap 30 jours pour lancer un compte Microsoft Ads propre : J1 setup, J7 premiers tests, J14 optimisation, J30 scaling. Avec milestones et KPIs.
- Guide· 14 minGoogle Ads for multi-location franchises
MCC structures, geo-targeting, location feeds and franchise governance: how 50-500 unit chains run Google Ads without burning budget on overlap and brand cannibalization.
- Guide· 8 minGuide complet du Quality Score Google Ads
Composantes, courbe d'impact CPC, optimisation 2026 (Consent Mode v2 era) : le guide complet pour passer de QS 5 à QS 8+ et payer 25-35% moins cher.
- MOFU· 19 minCross-channel attribution 2026: Google, Meta, and LinkedIn unified
A 2026 strategic guide to unifying attribution across Google, Meta, and LinkedIn — why platform conversions double-count, deduplication approaches, GA4 cross-channel, MMM…
- Google Ads· 11 minAutomation Google Ads API Python : guide débutant
Premier setup Google Ads API en Python : OAuth, requêtes GAQL, mutations, gestion d'erreurs. Repo GitHub public avec 6 scripts prêts à fork.