Angel
Strategy & Audit Lead
Consultante stratégie PPC et audit de comptes. 8 ans à auditer des comptes Google Ads de SMB à mid-market, construire des reportings orientés business (marge, LTV:CAC, incrementality) plutôt que ROAS brut. Ancienne analyste dans une agence SEA top 5 France avant SteerAds.
Artigos de Angel (131)
- BOFU· 20 minSearch Ads 360 Alternatives 2026: Top 9 for Mid-Market
Search Ads 360 enterprise pricing ($50k+/year) and Google-first lock-in price out the mid-market segment (€10-100k/mo spend) where the alternative landscape is strongest…
- BOFU· 20 minGoogle Ads for Dental Implants & Cosmetic Dentistry 2026
Vertical playbook for dental implants and cosmetic dentistry practices running Google Ads in 2026 — high-AOV case targeting ($3k-$50k full-arch), financing offer…
- BOFU· 22 minHow to Migrate from Google Ads Editor + Spreadsheets to SteerAds 2026
30-day migration for SMB and small-agency PPC teams running Google Ads Editor with spreadsheets — bulk export from Editor, mapping campaign structure to SteerAds, team…
- MOFU· 20 minX/Twitter Ads in 2026: Honest ROI Review for B2B
Honest 2026 review of X (Twitter) Ads ROI for B2B advertisers — Elon-era platform changes, brand-safety realities, when X works (and when it doesn't), $8-$28 CPM…
- BOFU· 22 minHow to Migrate from Adalysis to SteerAds 2026
30-day migration playbook from Adalysis to SteerAds — covers rule and test export, SteerAds capability mapping (audit, bidding, creative), CSV-based campaign settings…
- BOFU· 20 minAcquisio Alternatives 2026: Top 9 Compared
Ranked review of 9 Acquisio alternatives for 2026 — SteerAds, Optmyzr, Opteo, Adalysis, WordStream/LocaliQ, Madgicx, Marin, Search Ads 360, Skai. Compared on AI maturity…
- BOFU· 20 minGoogle Ads for Criminal Defense & DUI Lawyers 2026
Complete 2026 BOFU playbook for criminal defense and DUI lawyers running Google Ads — emergency keyword targeting, state bar advertising rules, CallRail integration for…
- BOFU· 14 minHow much does a Google Ads agency cost in 2026? Pricing
Google Ads agency pricing in 2026 by model (flat fee, % of spend, hybrid) and budget tier ($2k/$10k/$50k/$200k+ per month) across USA, UK, FR, DE, GCC. Real benchmarks.
- MOFU· 19 minPPC agency positioning 2026: niche vs generalist — which wins?
A 2026 strategic analysis of PPC agency positioning — vertical niche versus channel niche versus generalist, the pricing-power and lead-generation implications of each…
- BOFU· 13 min9 best WordStream alternatives 2026 (ranked, transparent)
Honest 2026 ranked list of 9 WordStream alternatives — actual pricing ($15-49k/yr exposed), monthly billing options, AI autopilot, free tools. Sourced.
- TOFU· 14 min8 best PPC software for agencies 2026 (by client tier)
Agency PPC tools 2026: multi-client dashboards, white-label, per-client billing. SteerAds (from €14.90 auto-tier), Optmyzr, Adalysis, AgencyAnalytics.
- BOFU· 14 minHow to migrate from Optmyzr to SteerAds in 30 days 2026
Optmyzr to SteerAds migration playbook 2026 — 30-day rollout, rule library translation, reporting replacement (Looker Studio + AgencyAnalytics), risk mitigation.
- TOFU· 13 min8 best Microsoft Ads software 2026 (honest multi-platform list)
Microsoft Ads software 2026 — sparse category covered as add-on to Google. SteerAds from €14.90/mo auto-tier covers both; Optmyzr/Adalysis/Marin multi-platform options.
- MOFU· 18 minGoogle Partner & Premier Partner status 2026: requirements and worth-it analysis
The complete 2026 guide to Google Partner and Premier Partner status — the three requirements (certification, spend threshold, optimization score), the Premier top-3%…
- TOFU· 13 min8 best Google Ads tools under $50/month 2026 (honest list)
Sub-$50/mo Google Ads tooling tier is structurally thin — 1 paid AI autopilot (SteerAds €14.90) plus 7 free tools. Honest list with what's NOT in this tier.
- BOFU· 13 minHow to audit your Google Ads agency
Independent scorecard to evaluate your current Google Ads agency: 15 red flags (drifting CPC, vanity ROAS, brand-eating budget, PMax without exclusions) and a /100.
- BOFU· 13 min9 best Adalysis alternatives 2026 (sub-$50k spend options)
Honest 2026 ranked list of 9 Adalysis alternatives — solves the $50k+ minimum spend tier with accessible multi-platform tools (SteerAds, Opteo). Sourced.
- BOFU· 13 minBest Google Ads Scripts Alternatives in 2026
The 8 best no-code alternatives to Google Ads scripts in 2026, ranked with public-source pricing and a verdict by buyer profile, from AI autopilots to native rules.
- BOFU· 12 minSteerAds vs TheOptimizer 2026: honest comparison
Honest 2026 SteerAds vs TheOptimizer review — native ads vs search ads, pricing $199-699 vs SteerAds auto-tier from €14.90, when each fits. Sourced.
- BOFU· 13 minBest Budget PPC Tools in 2026: Ranked
A ranked roundup of the 8 best budget PPC tools in 2026 — real Google and Microsoft Ads optimization under $50/month, public-source pricing, and a verdict by budget.
- BOFU· 13 minSteerAds vs Ryze AI 2026: honest AI-first comparison
Honest 2026 SteerAds vs Ryze AI review — both AI-first, real differences in autopilot vs review-and-approve, pricing $100+ vs SteerAds €14.90+ auto-tier, verdict by buyer.
- BOFU· 13 minBest Google Ads Audit Tools in 2026: Ranked
A Google Ads audit surfaces wasted spend and structure issues. A ranked roundup of 8 audit tools, with public-source pricing and a verdict by profile.
- BOFU· 13 minBest AI PPC Tools in 2026: Ranked
Genuine AI PPC tools ranked for 2026 with public pricing and a verdict by buyer profile across search, paid social, and enterprise.
- BOFU· 12 minSteerAds vs Revealbot (Bïrch) 2026: honest comparison
Honest 2026 SteerAds vs Revealbot/Bïrch review — different platforms (Meta vs Google+Microsoft), pricing, when to run both. Public sources, verdict by buyer.
- BOFU· 13 minBest Google Ads Automation Software in 2026
Google Ads automation in 2026 spans native scripts to full AI autopilots. A ranked roundup of 8 tools, with public-source pricing and a verdict by profile.
- BOFU· 13 minBest PPC Management Software in 2026: Ranked
PPC management software in 2026 spans AI autopilots to free native dashboards. A ranked roundup of 8 tools, with public-source pricing and a verdict by profile.
- BOFU· 13 minHow Much Does Google Ads Management Cost 2026
A 2026 benchmark guide to Google Ads management cost: agency, freelancer, consultant and software pricing, plus what to pay at every spend tier.
- BOFU· 13 minGoogle Ads Agency vs Software in 2026
Hire a Google Ads agency, run management software, or do both in 2026? An honest decision guide with public-source pricing and a verdict by advertiser profile.
- BOFU· 12 minSteerAds vs Optmyzr 2026: honest comparison + verdict
Honest 2026 SteerAds vs Optmyzr review — pricing ($249-$1k+ vs €14.90+ auto-tier), feature parity, AI capability, support. Verdict by buyer profile, all sourced.
- BOFU· 13 minBest Adriel Alternatives in 2026: Ranked
Adriel does great creative and reporting but no search optimization. 8 ranked Adriel alternatives for 2026 with public pricing and verdicts.
- BOFU· 13 minBest Google Ads Software for Small Business 2026
An honest 2026 ranked roundup of the 8 best Google Ads tools for small businesses, with public-source pricing and a verdict by profile.
- BOFU· 13 minSteerAds vs Madgicx 2026: honest comparison
Honest 2026 SteerAds vs Madgicx review — Meta-first AI vs Google+Microsoft autopilot, pricing $44-99 vs SteerAds auto-tier from €14.90, when to run both. All sourced.
- BOFU· 13 minBest Albert.ai Alternatives in 2026: Ranked
Albert.ai is an autonomous enterprise AI suite on custom contracts. A ranked comparison of 8 alternatives, with public-source pricing and a verdict by buyer profile.
- BOFU· 13 minBest Google Ads Software for E-commerce 2026
Ranked roundup of the 8 best Google Ads tools for e-commerce in 2026, with public-source pricing and an honest verdict by store profile.
- BOFU· 12 minSteerAds vs Adalysis 2026: honest comparison + verdict
Honest 2026 SteerAds vs Adalysis review — pricing ($149+ vs €14.90+ auto-tier), AI integration gap, audit depth, multi-platform parity, switching playbook. All sourced.
- BOFU· 13 minBest Google Ads Software for Agencies in 2026
An honest ranked roundup of the 8 best Google Ads tools for PPC agencies in 2026, with public-source pricing and a verdict by agency profile.
- BOFU· 13 min9 best Opteo alternatives 2026 (Microsoft Ads gap fix)
Honest 2026 ranked list of 9 Opteo alternatives — solves the Google-only constraint with multi-platform tools (SteerAds, Adalysis, Optmyzr). Sourced.
- BOFU· 13 minBest Ryze.ai Alternatives in 2026: Ranked
Ryze.ai keeps a human approving every change at ~$100/mo. Compare 8 honest Ryze.ai alternatives for 2026, ranked by price, autonomy and buyer profile.
- BOFU· 13 minBest Channable Alternatives in 2026: Ranked
Channable is feed management, not a bid optimizer. We rank 9 alternatives in 2026 by price and coverage: feed tools plus SteerAds for Google and Microsoft Ads.
- TOFU· 14 min8 best free Google Ads audit tools 2026 (no credit card)
Free Google Ads audit tools 2026 — Performance Grader, native Recommendations + Optiscore, SteerAds 14-day free audit, Optmyzr/Opteo/Adalysis trials. Ranked.
- BOFU· 13 min9 best Madgicx alternatives 2026 (Meta + cross-stack)
Honest 2026 ranked list of 9 Madgicx alternatives — Bïrch, Smartly, AdEspresso, native Meta + cross-platform stack patterns. Pricing transparent.
- BOFU· 13 minBest Pixis (Pyxis One) Alternatives in 2026
Pixis is enterprise codeless AI on custom contracts. Compare the 8 best Pixis alternatives for 2026 by price, platforms and buyer profile.
- BOFU· 13 minBest Adzooma Alternatives in 2026: Ranked
Adzooma's free tier is gone, so we ranked the 8 best Adzooma alternatives for 2026 with public-source pricing and a verdict by buyer profile.
- BOFU· 13 minBest PPC Tools for Freelancers in 2026
Honest ranked roundup of the 8 best PPC tools for freelancers in 2026, with public-source pricing and a verdict by client-count profile.
- BOFU· 13 minBest Adthena Alternatives in 2026: Ranked
Adthena is enterprise search intelligence, not optimization. A ranked comparison of 8 alternatives, with public-source pricing and a verdict by buyer profile.
- BOFU· 13 minBest Google Ads Software for Startups in 2026
A ranked, honest roundup of the 8 best Google Ads tools for startups in 2026, scored on low cost, scaling with spend, and fast setup.
- BOFU· 13 minBest Google Ads Software for SaaS in 2026
Honest ranked roundup of the 8 best Google Ads tools for B2B SaaS in 2026, with public-source pricing, offline conversions, LTV bidding and a verdict by SaaS stage.
- BOFU· 14 min30 questions to ask before signing with a Google Ads agency
The 30-question RFP / due-diligence checklist to evaluate any Google Ads agency: tracking ownership, MCC access, fee transparency, SLA, exit clause, AI tooling stack.
- BOFU· 13 minBest TheOptimizer Alternatives in 2026: Ranked
TheOptimizer is built for native and social media buyers. A ranked 2026 list of 8 alternatives for Google and Microsoft Search optimization, with public pricing.
- BOFU· 13 minBest Google Ads Management Tools in 2026
Honest ranked roundup of the 8 best Google Ads management tools in 2026, with public-source pricing and a clear verdict by buyer profile.
- TOFU· 19 minGoogle Ad Grants for non-profits 2026: the complete $10k/month playbook
The complete 2026 Google Ad Grants playbook for non-profits — eligibility, application, the 5% CTR survival rule, account-structure compliance, conversion tracking…
- BOFU· 13 minSteerAds vs WordStream 2026: honest pricing + verdict
Honest 2026 SteerAds vs WordStream Advisor review — advertised vs actual pricing, annual contract reality, feature depth, AI gap, switching playbook. All sourced.
- BOFU· 13 minBest Enterprise PPC Software in 2026: Ranked
An honest ranked roundup of the 8 best enterprise PPC platforms in 2026, with public-source positioning, qualitative pricing, and a verdict by enterprise profile.
- BOFU· 13 minBest Quantcast Alternatives in 2026: Ranked
Quantcast self-serve starts near $10,000/month. Compare 8 ranked alternatives by buyer profile, with public-source pricing and a verdict for DSP vs search buyers.
- BOFU· 14 minSteerAds vs Smartly.io 2026: enterprise vs SMB comparison
Honest 2026 SteerAds vs Smartly.io review — enterprise social ($90k/yr) vs SMB search (€14.90/mo), platform asymmetry, when to run both. All sourced.
- BOFU· 13 minWhen to Hire a PPC Agency in 2026
Hiring a PPC agency is right for some advertisers and a costly mistake for others. A 2026 guide on when it makes sense, what it costs, and the alternatives.
- BOFU· 14 minGoogle Ads CPL benchmarks 2026 by vertical
Cost-per-lead benchmark matrix 2026: 30 industries × 5 regions (USA, EU, GCC, APAC, LATAM). Real CPL ranges, qualified-lead ratios, lead-to-customer conversion.
- Guide· 11 minPPC manager salaries 2026: global benchmark
Country-by-country compensation benchmark for paid-search professionals in 2026: USA, UK, Germany, France, UAE, Saudi Arabia, India, Singapore, Australia, Brazil.
- BOFU· 13 minBest Pacvue Alternatives in 2026: Ranked
A ranked 2026 breakdown of the best Pacvue alternatives for retail-media teams and search advertisers who want Google and Microsoft optimization, with public pricing.
- BOFU· 14 minSteerAds vs Skai (ex Kenshoo) 2026: omnichannel vs search
Honest 2026 SteerAds vs Skai review — enterprise omnichannel ($95-630k/year) vs SMB search autopilot (€14.90/mo). Celeste AI, retail media, all sourced.
- Microsoft Ads· 14 minMicrosoft Ads vs Google Ads : comparatif 2026
Le comparatif chiffré sur 8 dimensions : audience, CPC, ROAS, formats, LinkedIn integ. Quand activer Microsoft Ads en complément de Google Ads en 2026.
- BOFU· 14 minSteerAds vs Search Ads 360 2026: enterprise vs SMB
Honest 2026 SteerAds vs SA360 review — Google's enterprise GMP search platform (2-4% of spend via partners) vs SMB autopilot (€14.90/mo). Sourced.
- BOFU· 12 minSteerAds vs Opteo 2026: honest comparison + verdict
Honest 2026 SteerAds vs Opteo review — pricing ($129-$499 vs €14.90+ auto-tier), Microsoft Ads gap, AI capability, switching playbook. Public sources, verdict by buyer.
- BOFU· 13 minDIY vs Managed Google Ads in 2026
Run Google Ads yourself, pay an agency, or use an AI autopilot in 2026? A balanced decision guide on cost, time, and a verdict by budget.
- BOFU· 14 minSteerAds vs Marin Software 2026: enterprise vs SMB
Honest 2026 SteerAds vs Marin Software/MarinOne review — legacy enterprise cross-channel ($500+) vs SMB search autopilot (€14.90/mo). Public sources.
- MOFU· 20 minFirst-party data strategy 2026: the cookieless paid acquisition playbook
Complete 2026 first-party data strategy guide — why third-party cookies are dying, what counts as first-party data, collection points, activation in Google Ads + Meta +…
- BOFU· 13 minGoogle Ads Freelancer vs Software in 2026
Hire a freelance PPC manager or run Google Ads software in 2026? An honest decision guide on cost, control, and a verdict by advertiser profile.
- BOFU· 13 minBest Basis Technologies Alternatives in 2026
Honest ranked breakdown of 8 Basis Technologies alternatives in 2026, with public-source pricing and a verdict by buyer profile for programmatic and search teams.
- BOFU· 13 minBest AdScale Alternatives in 2026: Ranked
AdScale automates Google and Meta Ads for online stores. A ranked comparison of 8 alternatives, with public-source pricing and a verdict by buyer profile.
- Guide· 12 minReddit Ads vs Google Ads 2026: when to switch budget
Reddit Ads exploded post-IPO and Google indexing deal. When does Reddit beat Google for B2B tech, gaming, communities? CPMs, intent quality, attribution, hybrid playbook.
- BOFU· 13 minGoogle Ads Consultant vs Software in 2026
Compare a Google Ads consultant against management software in 2026: real costs, what each does, and how to combine strategy and ongoing optimization.
- BOFU· 13 minBest StackAdapt Alternatives in 2026: Ranked
StackAdapt is a programmatic DSP. The best alternatives split into DSP rivals (The Trade Desk, DV360, Basis, Quantcast) and search tools like SteerAds, with pricing.
- BOFU· 13 minBest AdsBot Alternatives in 2026: Ranked
AdsBot monitors Google Ads but does not run full optimization. A ranked comparison of 8 alternatives, with public-source pricing and a verdict by buyer profile.
- BOFU· 13 minBest Microsoft (Bing) Ads Tools in 2026: Ranked
Most PPC tools are Google-first. A ranked roundup of the 8 best Microsoft (Bing) Ads tools in 2026, with public-source pricing and a verdict by profile.
- BOFU· 13 minBest Shape.io Alternatives in 2026: Ranked
Shape.io paces budgets but does not optimize bids or audit accounts. A ranked comparison of 8 alternatives, with public-source pricing and a verdict by buyer profile.
- BOFU· 14 minSwitching from PPC agency to in-house SaaS stack 2026 (60-day)
Agency-to-in-house PPC transition 2026 — 60-day playbook, 60-80% cost savings, 5-tool stack (SteerAds + AgencyAnalytics + Looker Studio), hire vs train.
- BOFU· 13 minBest Google Ads Software for Lead Generation 2026
The 8 best Google Ads tools for lead generation in 2026, ranked, with public-source pricing and SteerAds first. Honest verdict by lead-gen profile.
- TOFU· 14 min10 best Google Ads optimization software 2026 (ranked, sourced)
2026 ranked list of the 10 best Google Ads optimization platforms — AI autopilots (€15-50/mo), rule engines ($129-499), audit specialists, enterprise. Sourced.
- BOFU· 13 minPPC Software Buyer's Guide for 2026
Choosing PPC software in 2026 means cutting through 4 categories, 5 pricing models and feature hype. A practical buyer's guide with a decision matrix.
- Guide· 22 minPPC glossary 2026: 200+ Google Ads & Microsoft Ads terms
The complete pillar dictionary of paid-search terminology in 2026: bidding, attribution, audiences, AI features, tracking. 200+ definitions in 50-80 words each.
- BOFU· 13 min9 best Optmyzr alternatives 2026 (ranked by buyer profile)
Honest 2026 ranked list of 9 Optmyzr alternatives — pricing, platforms, AI vs rule-based, decision matrix by buyer profile. All sourced public URLs.
- BOFU· 13 minBest Google Ads Reporting Tools in 2026
The best Google Ads reporting tools in 2026 split into pure dashboards and report-plus-optimize platforms. A ranked roundup of 8, with public pricing and verdicts.
- BOFU· 14 minPPC tool pricing comparison 2026: 12 SaaS tools, full TCO
Transparent 2026 PPC SaaS pricing comparison — 12 tools, public pricing, hidden costs, TCO at 3 spend tiers. SteerAds €14.90 to enterprise $500+/mo. 16x range.
- Guide· 11 minMeta Ads Learning Phase Stuck or Limited? Fix (2026)
Stuck in the learning phase or flagged 'Learning limited'? Work back from the ~50-event rule through five stall causes — budget, edits, audience — and exit it.
- BOFU· 13 minBest Google Ads Bid Management Software 2026
Honest ranked roundup of 8 Google Ads bid management tools with public-source pricing and a verdict by buyer profile, plus the free native baseline.
- Guide· 11 minMeta Ads Stuck in Review or Rejected? Fix (2026)
Meta ads stuck 'In review' or rejected? How Meta review works, the top rejection reasons, how to appeal, and how Account Quality affects approval speed.
- Guide· 11 minMeta Ads Fatigue: Rising Frequency & CPM? Fix (2026)
Frequency past 3-4, CPM and CPA rising while CTR and ROAS slide on the same creative? Diagnose Meta ad fatigue and fix it with a creative-refresh system.
- BOFU· 13 minShould You Automate Google Ads in 2026?
Lean on Google native automation, add third-party software, or stay manual in 2026? An honest guide to Smart Bidding, Performance Max and their limits.
- Guide· 12 minMeta Ad Account Disabled or Restricted? Recover (2026)
Recover a disabled or restricted Meta ad account: read the reason in Account Quality, fix the cause, write one clean appeal, and avoid the new-account trap.
- BOFU· 13 minPPC Software vs Google Ads Scripts in 2026
Free Google Ads scripts or paid no-code AI PPC software? An honest 2026 decision guide on cost, maintenance, support and which fits your team.
- BOFU· 13 minBest Improvado Alternatives in 2026: Ranked
Improvado starts around $2,000-3,000/month. A ranked breakdown of 9 alternatives for 2026 with public pricing and a verdict by buyer profile: reporting or optimization.
- Google Ads· 11 minL'IA ne remplace pas les PPC managers en 2026 (data)
Contrarian sourcé : ce que l'IA fait bien, ce qu'elle ne fait PAS bien. Données chiffrées sur tasks où le PPC manager garde l'avantage en 2026.
- BOFU· 13 minIn-house vs Agency Google Ads in 2026
Decide whether to build an in-house PPC team or hire an agency. Compare the true cost of each path and where software changes the math.
- BOFU· 13 minBest Helium 10 PPC Alternatives in 2026: Ranked
Helium 10 is Amazon-only, so the alternative depends on your channel. Ranked Amazon-native picks plus SteerAds for Google and Microsoft search, with pricing.
- BOFU· 12 minHow to switch Google Ads agency without losing performance
30/60/90-day transition checklist to change Google Ads agency safely: pre-switch audit, MCC handover, avoid Smart Bidding relearn, exit clauses, knowledge transfer.
- BOFU· 13 minGoogle Ads Smart Bidding vs Manual in 2026
Smart Bidding promises hands-off optimization, manual CPC promises control. A 2026 guide to choosing, with their limits and where an autopilot fits.
- Guide· 11 minMicrosoft Ads Not Spending or Low Impressions? Fix (2026)
Why a Microsoft Advertising campaign barely spends or shows few impressions, with realistic Bing volume expectations and a delivery-recovery checklist.
- Google Ads· 10 minGoogle Display vs Meta Ads : allocation 2026
Comparatif chiffré Display Network vs Meta Ads par vertical : audiences, formats, attribution, ROAS observable. Quand allouer où en 2026 selon profil.
- Tutoriel· 11 minMicrosoft Ads Import Errors from Google Ads? Fix (2026)
Microsoft Advertising import from Google Ads breaks on seven points — unsupported features, duplicate re-imports, currency drift, UET conversions — diagnose each.
- BOFU· 13 minBest Ad Badger Alternatives in 2026: Ranked
Ad Badger is Amazon-only PPC near $107/mo. Compare 8 ranked 2026 alternatives across Amazon suites, AI search autopilots and free tools, with pricing and verdict.
- BOFU· 13 minBest BrightBid Alternatives in 2026: Ranked
BrightBid is an AI search-ads optimizer with subscription-tier pricing. A ranked comparison of 8 alternatives, with public-source pricing and a verdict by buyer profile.
- Guide· 11 minMicrosoft Ads Disapproved in Editorial Review? Fix (2026)
Diagnose why Microsoft Advertising ads fail editorial review across seven causes — prohibited content, trademarks, imported Google ads — with a 12-row checklist.
- BOFU· 13 minBest Supermetrics Alternatives in 2026: Ranked
A ranked, honest breakdown of the top Supermetrics alternatives in 2026, split between reporting connectors and optimization-plus-reporting tools, with public pricing.
- MOFU· 19 minIncrementality testing for Google Ads 2026: Conversion Lift + geo experiments playbook
Incrementality testing for Google Ads in 2026 — what it measures, geo experiments, conversion lift studies, holdout group methodology, when to run incrementality vs trust…
- BOFU· 13 minBest Skai (Kenshoo) Alternatives in 2026: Ranked
Skai starts around $95k/year. A ranked, honest comparison of 9 alternatives for teams leaving it, with public-source pricing and a verdict by buyer profile.
- Google Ads· 11 minGoogle Ads vs Meta Ads : allocation budget 2026
Comparatif global Google Ads vs Meta Ads (FB+IG) par vertical : intent, audience, attribution, ROAS observable. Quelle allocation par profil.
- Stratégie· 11 minGoogle Ads Optimization Score: Apply or Ignore? (2026)
What the Optimization Score really measures, which Recommendations to apply, which to dismiss, and why auto-apply quietly costs money.
- Guide· 11 minMeta Ads Not Spending or Low Delivery? Fix (2026)
An 'Active' Meta ad set that barely spends almost always hides one of seven delivery blockers. Diagnose budget, cost cap, audience, learning and account holds.
- BOFU· 14 minHow to migrate from WordStream to SteerAds 2026 (45-day playbook)
WordStream Advisor to SteerAds migration 2026 — annual contract exit timing, $14k-48k/yr savings, replacement reporting (Looker Studio/AgencyAnalytics), stakeholders.
- BOFU· 19 minWhite-label Google Ads services 2026: SaaS tools and fulfillment models
A 2026 guide to white-label Google Ads for agencies — fulfillment-partner versus in-house versus SaaS-tooling models, when white-labeling makes sense, the margin math…
- MOFU· 19 minOmnichannel paid ads 2026: coordinating Google, Meta, and TikTok
A 2026 strategic framework for coordinating paid campaigns across Google, Meta, and TikTok — channel roles in the funnel, message sequencing, budget coordination…
- Google Ads· 10 minGoogle Ads vs TikTok Ads : lead gen worldwide 2026
Lead gen B2C/B2B worldwide 2026 : Google Ads vs TikTok Ads. CPL en USD avec USA + UK + Europe en marchés de référence. Allocation par vertical.
- MOFU· 18 minPPC agency scope creep 2026: how to prevent it with contracts and process
A 2026 operations guide for PPC agencies on preventing scope creep on Google Ads engagements — the contract clauses that define deliverables, a change-request process that…
- BOFU· 19 minPPC agency pricing models 2026: retainer vs performance vs hybrid
A strategic 2026 comparison of PPC agency pricing models — flat retainer, percentage of ad spend, performance-based, hybrid, and project pricing. Pros, cons, margin…
- BOFU· 18 minGoogle Ads agency pitch deck 2026: the slides that win new business
The 2026 Google Ads agency pitch deck that wins new business — discovery-first framing, the audit-as-pitch approach, opportunity sizing, case study presentation…
- BOFU· 18 minAgency client onboarding for Google Ads 2026: the complete template + checklist
The complete 2026 Google Ads client onboarding template for PPC agencies — kickoff questionnaire, access and MCC setup, the audit-first 30-day plan, KPI contracts…
- BOFU· 18 minMonthly Google Ads reporting template for agencies 2026: what clients actually want
The 2026 monthly Google Ads reporting template that retains clients — executive summary first, KPIs that matter over vanity metrics, narrative over data dumps, attribution…
- Guide· 12 minReporting Google Ads : 10 KPI 2026
10 KPI Google Ads à reporter à vos clients en 2026 : ROAS marge, LTV:CAC, MER, incrementality, share of voice. Template Looker Studio offert.
- Guide· 12 minIn-house vs agency vs freelance PPC: decision matrix 2026
Choose the right PPC operating model by ad-spend stage, vertical and region. True costs, risks, hybrid setups and the migration paths that don't blow up the account.
- Microsoft Ads· 11 minROAS Microsoft vs Google Ads : data 2026
Données chiffrées sur notre panel sectoriel SteerAds : ROAS Microsoft Ads vs Google Ads par vertical, conditions, méthodologie holdout d'évaluation.
- Google Ads· 12 minGoogle Ads MCC : stratégie multi-comptes 2026
Structure MCC (My Client Center) pour agences et entreprises multi-marques : permissions, billing, reporting cross-account, scripts.
- MOFU· 18 minGoogle Ads for events & ticketing 2026: fill seats efficiently
The 2026 Google Ads playbook for events, ticketing and conferences — time-bound demand curves, countdown-to-event-date bidding, early-bird vs last-minute segments…
- MOFU· 18 minHow to explain a bad month to PPC clients 2026: communication that retains
A 2026 communication playbook for PPC agencies and freelancers on explaining a bad month to clients — proactive versus reactive framing, honest root-cause diagnosis, data…
- MOFU· 19 minBudget split formula 2026: Google, Meta, TikTok for SaaS
A concrete 2026 budget allocation framework for SaaS across Google, Meta, and TikTok — funnel-stage logic, CAC and LTV-driven splits, incrementality-informed weighting…
- Audit· 11 minAudit Google Ads gratuit : checklist 2026
5 axes, 200+ points de contrôle, un score sur 100. La méthode complète pour auditer un compte Google Ads en 30 min — ou 3 min avec SteerAds.
- Guide· 10 min10 erreurs Google Ads qui vous coûtent cher
87% des comptes ont au moins 3 de ces erreurs. Diagnostic, coût typique, correction en 3 étapes : la checklist d'audit complète à appliquer en 1h chrono.
- Guide· 14 minRéduire son CPA Google Ads : guide 2026
10 leviers concrets pour baisser votre CPA : match types, négatifs, smart bidding, quality score, audiences, créas, dayparting.
- Google Ads· 10 minGoogle Ads pour services juridiques
Bar associations rules USA (ABA Model Rule 7.x) + Europe (CCBE Code), mots-clés sensibles, géo-targeting, Quality Score juridique. Guide worldwide 2026.
- Microsoft Ads· 10 minBudget Microsoft Ads worldwide : CPC + allocation 2026
CPC Bing/Microsoft Ads par marché (USA, UK, DE, FR), budget minimal, ratio Microsoft/Google Ads optimal 2026. Ordres de grandeur publics par vertical.
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Data-driven 2026 framework for splitting SaaS B2B ad spend between Meta and Google Ads — incrementality testing, attribution gaps, when 60/40 beats 70/30, and…
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The decision matrix to allocate budget between Google Ads and SEO in 2026 by stage and region. CPC realities, payback timelines, hybrid strategies that work.