Andrew
Smart Bidding & Automation Lead
Expert Smart Bidding et automation Google Ads. 8 ans à optimiser les stratégies d'enchères automatiques : Target CPA, Target ROAS, Maximize Conversions. Conçoit les algorithmes SteerAds qui surveillent les dérives Smart Bidding en continu sur 2 000+ comptes.
Artigos de Andrew (25)
- BOFU· 22 minHow to Migrate from Revealbot to SteerAds 2026
30-day channel-shift migration playbook — Revealbot is Meta + TikTok rules; SteerAds is Google + Microsoft Ads. The migration isn
- BOFU· 20 minRevealbot Alternatives 2026: Top 9 Compared
9 credible Revealbot alternatives for 2026 — SteerAds, Madgicx, Smartly.io, AdEspresso, Adriel, WordStream/LocaliQ, Optmyzr, Adalysis, Channable — compared by channel…
- BOFU· 20 minAirtable for Google Ads Budget Management 2026
Complete 2026 guide to running Google Ads budget management in Airtable — budget pacing tables with formula fields, automations that flag over- and under-pacing, a two-way…
- MOFU· 20 minGPT-5 & Claude 4.7 Prompt Library for PPC Managers 2026
A 2026 prompt library for PPC managers using GPT-5 and Claude 4.7 — 20+ copy-ready prompts for keyword research, ad copy and RSA generation, account audits, performance…
- MOFU· 10 minConversion Value Rules in Google Ads: 2026 Setup Guide
Conversion value rules let Google Ads adjust conversion value by location, device and audience. A 2026 setup guide to configure them without corrupting your bidding signal.
- MOFU· 10 minLow Ad Strength? Fix Your RSAs to Excellent
Ad Strength grades variety and relevance, not performance. Learn what the meter measures and a concrete checklist to move RSAs from Poor to Excellent without diluting your message.
- MOFU· 11 minHigh CPC, Low Conversions in Google Ads? Fix It (2026)
High CPC but low conversions in Google Ads? Work backward from the click through five leak points and fix the one between the click and the sale, prioritized by ROI.
- Google Ads· 9 minZapier & Make pour Google Ads : 8 flows 2026
8 workflows no-code Zapier et Make pour Google Ads : alertes Slack, sync CRM, monitoring budget, reporting auto. Templates prêts à importer.
- Tutoriel· 11 minGoogle Ads Experiments & Drafts: A/B Testing 2026
Run honest A/B tests with Google Ads drafts and experiments: what to test, a valid 50/50 split, sample size and significance, and reading results without false wins.
- Guide· 11 minGoogle Ads Lost Impression Share: Rank vs Budget (2026)
Split Search lost IS (rank) from lost IS (budget) to tell a weak Ad Rank from a budget cap, with a 12-row diagnostic table and a prioritized fix list.
- TOFU· 13 min9 SaaS alternatives to Google Ads Editor 2026 (Editor + SaaS)
Honest 2026 ranked list of 9 SaaS alternatives that complement Google Ads Editor — add continuous optimization, AI autopilot, audit, Microsoft Ads coverage.
- MOFU· 11 minGoogle Ads Conversions Dropped? A Diagnosis
A structured 2026 diagnosis for a sudden Google Ads conversion drop: tell lost conversions from lost tracking, rule out tag, consent, demand, bidding and attribution shifts fast.
- MOFU· 10 minTarget CPA Not Hitting Target? Fix It (2026)
Your actual CPA sits above your Target CPA in Google Ads? The real reasons Smart Bidding overshoots — unrealistic targets, thin data, frequent edits — and how to re-anchor it.
- Guide· 11 minPortfolio Bid Strategies in Google Ads: 2026 Guide
Pool campaigns under one Target CPA or ROAS: portfolio vs standard, shared budgets, bid caps, scale, mixed-margin risk, targets and migration without resetting learning.
- Tutoriel· 11 minGoogle Ads Performance Planner: 2026 Forecasting Guide
How to use Performance Planner in 2026 to forecast spend, set targets and reallocate budget — plus where its projections mislead and how to sanity-check them.
- MOFU· 11 minLearning Limited in Google Ads: Why and How to Fix
Why Smart Bidding gets stuck in 'Learning limited' in Google Ads, how too few conversions and frequent edits cause it, and the step-by-step path back to a stable 'Eligible' status.
- Guide· 11 minMatch types Google Ads : guide 2026
Exact, Phrase, Broad : ce qui a changé en 2026 avec Smart Bidding, comment les combiner, quand éviter Broad. Guide chiffré sur 2 000+ comptes.
- TOFU· 14 min10 top PPC automation platforms 2026 (by paradigm)
2026 ranked list of the 10 top PPC automation platforms split by paradigm — AI autopilots, rule engines, enterprise suites. Public pricing, honest verdict.
- MOFU· 18 minSeasonal bid adjustments with machine learning 2026: Smart Bidding seasonality tools
A technical 2026 guide to Google Ads seasonality adjustments and data exclusions for Smart Bidding — when to use each, how the algorithm already handles predictable…
- Guide· 11 minBid adjustments Google Ads en 2026
Les ajustements d'enchères Google Ads en 2026 : device, géo, audience, heure. Comment les prioriser, les calculer, quand les automatiser.
- Google Ads· 9 minSaisonnalité Google Ads worldwide : budget 2026
Calendrier saisonnier USA + Europe (Black Friday, Cyber Monday, Boxing Day, soldes EU) par vertical. Allocation budget mois par mois worldwide.
- Guide· 13 minGoogle Ads Scripts : 10 prêts à copier
10 Google Ads Scripts 2026 prêts à copier : alertes spend, négatifs auto, quality score decay, budget pacing, ad copy testing. Gain 10h/semaine.
- Guide· 11 minTarget ROAS vs Target CPA : guide 2026
Target ROAS vs Target CPA : comment l'algo décide, quelle stratégie pour quel business, seuils de conversion, transitions. Guide chiffré 2026.
- Guide· 11 minSmart Bidding : Max Conv vs Target CPA 2026
Les 2 stratégies d'enchères auto décortiquées : comment l'algo décide, quand choisir quoi, données réelles sur notre panel sectoriel SteerAds 2025-2026.
- Google Ads· 11 minManual CPC vs Smart Bidding : quand utiliser quoi 2026
CPC manuel ou Smart Bidding ? La grille de décision 2026 par budget, vertical, maturité tracking. Cas où manuel reste supérieur, méthodologie test.