Maria
Fundamentals & Education Lead
Formatrice et rédactrice sur les fondamentaux Google Ads. 7 ans comme account manager PPC avant de rejoindre SteerAds. Spécialiste des sujets transversaux : Quality Score, budget pacing, bid adjustments. Écrit pour les annonceurs qui pilotent leur compte sans agence.
Articoli di Maria (24)
- BOFU· 12 minHow much does a freelance PPC manager cost in 2026? Rate cards
Freelance PPC manager pricing 2026: hourly rate vs fixed fee vs % spend, by region (USA, UK, FR/DE, GCC expat, India + LATAM remote).
- BOFU· 12 minHow to switch Google Ads agency without losing performance
30/60/90-day transition checklist to change Google Ads agency safely: pre-switch audit, MCC handover, avoid Smart Bidding relearn, exit clauses, knowledge transfer.
- BOFU· 14 min30 questions to ask before signing with a Google Ads agency
The 30-question RFP / due-diligence checklist to evaluate any Google Ads agency: tracking ownership, MCC access, fee transparency, SLA, exit clause, AI tooling stack.
- Microsoft Ads· 12 minMicrosoft Ads en 2026 : le guide complet débutant
Setup, structure de compte, premiers mots-clés, tracking UET, premier budget. Le guide pas-à-pas pour lancer Microsoft Ads en 30 jours.
- BOFU· 13 minGoogle Ads for IT consultancies & ESN/SSII 2026
IT services & consulting PPC playbook 2026: 90-360 day cycles, CIO/CTO buyer, account-based bid adjustments, vertical creative (banking IT, retail IT), long-cycle.
- BOFU· 13 minGoogle Ads for crypto exchanges, DeFi & web3 2026
Crypto/web3 PPC playbook 2026: state-by-state US targeting, MiCA EU, GCC opportunity, exchange-vs-DeFi policy differences, KYC compliance, fraud + click-fraud control.
- Google Ads· 9 minGoogle Ads + Business Profile : intégration 2026
Pourquoi et comment lier Google Business Profile à Google Ads : extensions location, call extensions, store visits. Le guide local 2026.
- Guide· 13 minDemand Gen campaigns: complete 2026 guide
Demand Gen replaced Discovery Ads in 2024. The 2026 playbook: surfaces (YouTube, Discover, Gmail), creative spec, audiences, lookalike segments, measured incrementality.
- Google Ads· 10 minLocal Services Ads worldwide : guide 2026
Local Services Ads (LSA) USA mature + UK/Europe rollout : verticals éligibles, Google Guaranteed, paiement au lead. Le guide worldwide 2026.
- Google Ads· 9 minGoogle Ads pour restaurant local en 2026
Setup geo-targeting, mots-clés locaux, Local Services Ads, intégration Google Business Profile. Le guide pour les restaurants en France.
- BOFU· 14 minGoogle Ads for fertility & IVF clinics 2026
Fertility & IVF clinic PPC playbook 2026: success-rate compliance, age-targeted bidding, per-cycle offline conversions, partner-tracking, GCC + USA + UK regulatory.
- BOFU· 14 minGoogle Ads for wealth management & financial advisors 2026 (HNW)
Wealth management PPC playbook 2026: AUM-based ROI, 6-24 month sales cycles, SEC + FINRA + AMF compliance, advisor-vs-firm branding, retirement keyword stack.
- BOFU· 14 minGoogle Ads for auto dealers 2026 (new + used + leasing + service)
Auto dealer PPC playbook 2026: Vehicle Listing Ads, inventory feeds, trade-in lead funnels, OEM cooperative budgets, lease-end conquesting, service department campaigns.
- Guide· 16 minPPC privacy & tracking 2026: GDPR, CCPA, DPDP, PDPL, LGPD
Comparative regulatory guide for Google Ads tracking across 5 regions: Consent Mode v2 (EU), CCPA/CPRA (USA), DPDP (India), PDPL (Saudi Arabia), LGPD (Brazil).
- BOFU· 16 minGoogle Ads for personal injury & mass tort lawyers 2026
The highest-CPC vertical playbook 2026: keyword tiers ($50-$300 CPC), click fraud defense, call tracking, ABA + state bar compliance, signed-case ROI, settlement-based.
- Guide· 13 minGoogle Ads vs SEO: where to invest $1k / $5k / $20k per month
The decision matrix to allocate budget between Google Ads and SEO in 2026 by stage and region. CPC realities, payback timelines, hybrid strategies that work.
- Guide· 15 minGoogle Ads for medical, dental & veterinary practices 2026
Compliance-first playbook for healthcare PPC: HIPAA (USA), MHRA (UK), MOH (GCC), ANVISA (Brazil) constraints, conversion tracking, and the keyword strategy that converts.
- BOFU· 14 minGoogle Ads for fashion & luxury e-commerce 2026
Fashion & luxury e-com PPC playbook 2026: return-adjusted ROAS (15-25% return rates), Customer Match for VIP, PMax vs Search split, brand-protect strategy.
- Microsoft Ads· 8 minMicrosoft Ads : Bing, Yahoo, AOL — quelle différence ?
Le réseau de recherche Microsoft décortiqué : Bing, Yahoo, AOL, DuckDuckGo. Audiences, parts de marché et impact pour vos campagnes.
- Microsoft Ads· 9 minLancer Microsoft Ads en 30 jours : checklist
Roadmap 30 jours pour lancer un compte Microsoft Ads propre : J1 setup, J7 premiers tests, J14 optimisation, J30 scaling. Avec milestones et KPIs.
- Guide· 11 minBid adjustments Google Ads en 2026
Les ajustements d'enchères Google Ads en 2026 : device, géo, audience, heure. Comment les prioriser, les calculer, quand les automatiser.
- Guide· 11 minBudget pacing Google Ads : guide 2026
Pacer son budget Google Ads correctement : daily caps, accelerated vs standard delivery, anomalies dépense, alertes. Le guide budgétaire complet 2026.
- Guide· 16 minTop 50 Google Ads questions answered (AEO-ready)
The 50 most-asked questions about Google Ads in 2026 with concise 80-120 word answers. Optimized for AI Overviews, voice search and featured snippets.
- Guide· 8 minGuide complet du Quality Score Google Ads
Composantes, courbe d'impact CPC, optimisation 2026 (Consent Mode v2 era) : le guide complet pour passer de QS 5 à QS 8+ et payer 25-35% moins cher.