Yoann
Performance Max Specialist
Spécialiste campagnes automatisées Google Ads. 10 ans d'expérience sur les formats top-of-funnel et hybrides : Performance Max, Discovery/Demand Gen, YouTube Ads. Mène des holdout tests d'incrementality et publie régulièrement des analyses critiques sur l'attribution view-through des formats Display.
Artículos de Yoann (27)
- BOFU· 20 minYouTube Masthead vs CTV: Brand Reach ROI 2026
Brand marketer's 2026 framework for choosing between YouTube Masthead premium placement and broader Connected TV inventory — reach quality, frequency caps, brand lift…
- MOFU· 20 minAI Creative with Veo 3, Runway & Flux for Google Ads 2026
Practical 2026 guide to generating ad creative with Veo 3, Runway, and Flux for Google Ads — how the three tools compare on video and image, the production workflow from…
- Guide· 12 minYouTube Shorts Ads vs TikTok Ads 2026: creative & bidding guide
Shorts vs TikTok specifically (not YouTube long-form): hook patterns, bidding levers, attribution, creator-content rights and the test framework to pick the winner per.
- MOFU· 20 minApple Search Ads & ASO complete guide 2026: drive iOS app installs efficiently
Complete 2026 guide to driving iOS app installs efficiently — Apple Search Ads (ASA) campaign types, keyword research for the App Store, bidding strategies, attribution in…
- MOFU· 12 minAI Max for Search Campaigns: The 2026 Guide
Google's AI Max adds Performance Max-style query matching and asset generation to Search. Learn what it changes, how to enable it safely, and when to turn it off.
- Google Ads· 13 minPerformance Max détruit 30% des comptes (la détection)
Analyse data primaire panel SteerAds : 5 patterns d'échec PMax récurrents, outil de détection en 5 min, méthodologie holdout pour valider.
- TOFU· 18 minYouTube Ads complete guide 2026: all formats, bidding, and 30-day playbook
Complete 2026 YouTube Ads guide — all formats explained (Skippable In-Stream, Bumper, Non-Skippable, Discovery, Masthead, Shorts), placement options, when to use which…
- MOFU· 18 minTikTok Ads vs Meta Reels vs YouTube Shorts in 2026: where to allocate vertical video budget
Direct comparison of the three major vertical video ad platforms in 2026 — TikTok Ads vs Meta Reels vs YouTube Shorts. Audience demographics, CPM/CPC/CPA benchmarks…
- MOFU· 12 minSearch vs PMax Cannibalization: Diagnose & Fix
Performance Max quietly buys back your brand traffic and inflates its ROAS. Measure the Search vs PMax overlap, fix it with brand exclusions and structure, and verify the fix held.
- Google Ads· 11 min30 prompts ChatGPT Google Ads 2026 (templates JSON)
30 prompts JSON prêts à coller dans ChatGPT/Claude/Gemini par cas d'usage : RSA, négatifs, audit, reporting. Tous testés sur des comptes réels.
- Google Ads· 11 minYouTube Ads vs TikTok Ads : comparatif 2026
Audience, formats, CPM, conversion observable, mesure d'incrémentalité. Quel canal vidéo choisir pour quel objectif marketing en 2026 selon vertical.
- Guide· 18 minPerformance Max 2026 : le guide complet
PMax maîtrisé de A à Z : asset groups, signaux d'audience, exclusions marque, cannibalisation Search, reporting, scripts. Le guide complet 2026.
- Guide· 13 minDemand Gen campaigns: complete 2026 guide
Demand Gen replaced Discovery Ads in 2024. The 2026 playbook: surfaces (YouTube, Discover, Gmail), creative spec, audiences, lookalike segments, measured incrementality.
- MOFU· 19 minYouTube Ads for B2B SaaS funnel in 2026: from awareness to demo requests
A complete 2026 YouTube Ads playbook for B2B SaaS — top-funnel Skippable Discovery for awareness, mid-funnel Bumper + Skippable In-Stream for consideration, bottom-funnel…
- MOFU· 20 minResponsive Search Ads 2026: 100+ headline templates that convert
A practical 2026 RSA copywriting tutorial — how assets work, pinning strategy, ad strength optimization, a copy-paste library of 100+ categorized headline templates…
- MOFU· 22 minBigQuery + Google Ads data pipeline 2026: build your reporting warehouse
Step-by-step technical tutorial for building a Google Ads to BigQuery reporting warehouse in 2026 — Data Transfer Service setup, schema design, scheduled queries, GA4 and…
- MOFU· 18 minAI image generation for Google Ads 2026: Midjourney, DALL-E, and ad creative
Practical 2026 tutorial on using AI image generation for Google Ads creative — Midjourney vs DALL-E vs Adobe Firefly, prompt engineering for ad visuals, brand consistency…
- Guide· 12 minResponsive Search Ads : méthode 2026
RSA 2026 : 15 headlines, 4 descriptions, pins, ad strength. Méthode complète pour rédiger des RSA qui performent, avec 10+ exemples sectoriels.
- Guide· 11 minDiscovery Ads : incrémental réel 2026 ?
Discovery Ads en 2026 : ce que les campagnes rapportent vraiment, comment mesurer l'incrémental, quand les activer, quand les couper.
- MOFU· 18 minDynamic Creative Optimization in Google Ads 2026: DCO setup and strategy
A 2026 tutorial on Dynamic Creative Optimization in Google Ads — dynamic display ads, data feeds for DCO, responsive display assets, dynamic remarketing setup, ad…
- Google Ads· 32 minAnatomie d'un compte Google Ads à 10M€
Étude long-form d'un compte Google Ads à 10M€/an : org chart, structure MCC, KPI, stack tooling, ratios PMax/Search/Shopping. Data primaire anonymisée.
- Google Ads· 9 minNégatifs Google Ads par IA : discovery + clustering
Workflow IA pour découvrir les négatifs cachés depuis search query report : embeddings, clustering, scoring. Avec script Python open-source.
- Microsoft Ads· 11 minPerformance Max Microsoft Ads : équivalents 2026
Microsoft a lancé Performance Max en 2024 — voici les 3 équivalents (PMax Microsoft, Smart Shopping, Auto Bidding). Forces, limites, méthodologie holdout.
- MOFU· 19 minMeta Advantage+ in 2026: how it works, when to use it, and when to stay manual
A deep technical guide to Meta Advantage+ in 2026 — what Advantage+ Shopping Campaigns (ASC) and Advantage+ Audiences actually do, the signals Meta's ML needs, when…
- Google Ads· 9 minRSA Google Ads + IA : génération et test rotation
Workflow complet de génération RSA via IA : prompt template, scoring qualité, ad rotation propre, A/B test sur 14 jours. Avec snippets prêts à coller.
- Google Ads· 9 minImages IA pour Google Ads : Veo3, Flux, Midjourney
Workflow génération créatives Google Ads via IA : Veo3, Flux, Midjourney, Imagen. Compliance, qualité, A/B test. Templates prompts par format.
- Guide· 12 minPerformance Max vs Search : guide 2026
PMax vs Search : laquelle utiliser, comment les allouer, quand les combiner. Stack hybride + budget split + métriques réelles de 2 000+ comptes.