Elon
B2B & Enterprise PPC Strategist
Spécialiste acquisition B2B et SaaS enterprise. 9 ans à piloter l'acquisition PPC de 25+ SaaS B2B en France, UK et US, avec des cycles de vente 6-18 mois et des ACV 10k-500k€. Expert LTV:CAC, offline conversion imports depuis Salesforce/HubSpot, Customer Match sur comptes ICP.
Articles by Elon (23)
- BOFU· 13 minHow to audit your Google Ads agency
Independent scorecard to evaluate your current Google Ads agency: 15 red flags (drifting CPC, vanity ROAS, brand-eating budget, PMax without exclusions) and a /100.
- BOFU· 13 minGoogle Ads CAC payback by vertical 2026
CAC payback benchmark by vertical 2026: fintech 4-12 mo, e-com 1-3 mo, SaaS B2B 6-18 mo, healthcare 2-8 mo, education 6-24 mo. Calculator-paired decision framework.
- Guide· 18 min100 Google Ads & PPC statistics 2026 — by region
100 paid-search benchmarks segmented by region (USA, Europe, Middle East, APAC, LATAM): CPC, CTR, conversion rates, ROAS, attribution, ad spend, AI adoption.
- Guide· 17 minHow much does Google Ads cost in 2026? CPC by industry & region
Complete CPC matrix: 30 industries × 5 regions (USA, Europe, Middle East, APAC, LATAM). Real benchmarks, monthly budget guidance, ROI expectations by vertical.
- BOFU· 13 minRecovering from a Performance Max disaster: 90-day reset 2026
PMax catastrophe recovery 2026: kill-switch criteria, hold-out construction, asset-group surgery, brand-exclusion patterns, Search-rebuild path. The exact 90-day reset.
- Google Ads· 12 minROAS 4× est une métrique vanity (pourquoi)
ROAS revenu vs ROAS marge : pourquoi optimiser sur ROAS revenu détruit la marge. Démonstration chiffrée + méthode de bascule sur ROAS marge.
- Guide· 12 minCustomer Match Google Ads : guide 2026
Customer Match 2026 : setup CRM, upload sécurisé, bid adjustments, PMax signals. La stratégie first-party data post-cookies pour scale Google Ads.
- Guide· 12 minReddit Ads vs Google Ads 2026: when to switch budget
Reddit Ads exploded post-IPO and Google indexing deal. When does Reddit beat Google for B2B tech, gaming, communities? CPMs, intent quality, attribution, hybrid playbook.
- BOFU· 13 minGoogle Ads for HR tech & talent acquisition SaaS 2026
HR tech SaaS PPC playbook 2026: ABM via Customer Match, seat-based LTV bidding, intent data layering, HR vs CFO buyer split, demo-vs-trial funnels.
- BOFU· 13 minGoogle Ads for insurance brokers 2026 (auto, home, life, health)
Insurance broker PPC playbook 2026: quote-form vs call funnel, carrier disclosure, geo-state segmentation USA, lead-quality scoring, multi-carrier comparator competition.
- BOFU· 14 minGoogle Ads for HVAC, plumbing & electricians 2026
Home services PPC playbook 2026: LSA + Search hybrid, emergency keyword bidding, weather-triggered budgets, call tracking, USA + UK + AUS regional benchmarks.
- BOFU· 13 minGoogle Ads for creator economy: online courses & coaches 2026
Creator economy PPC playbook 2026: webinar funnel bidding, evergreen attribution, refund-adjusted ROAS (10-25% refund rates), cohort-vs-evergreen, creator-vs-platform.
- BOFU· 14 minGoogle Ads for plastic & cosmetic surgery clinics 2026
Plastic surgery PPC playbook 2026: before/after policy compliance, financing keywords, multi-location architecture, procedure-margin ROAS, USA + UAE + Brazil specifics.
- Guide· 13 minGoogle Ads for accountants & B2B professional services 2026
Lead-gen Google Ads for high-LTV B2B services (accounting, legal, consulting): bidding strategy, CRM-tied conversion tracking, account structure for compliance.
- Google Ads· 11 minGoogle Ads immobilier : lead gen 2026
Stratégie lead gen pour agences immo et promoteurs : intent buyer vs vendeur, géo-targeting, formulaires lead form, qualification CRM.
- BOFU· 13 minGoogle Ads for pharmacies & supplements 2026 (USA, UK, EU, GCC)
Pharmacy & supplement PPC playbook 2026: SafeMeds USA certification, supplement claim policies, FDA + MHRA + EMA disclosure, dosage compliance, cross-border shipping.
- BOFU· 13 minGoogle Ads for solar installers & home improvement 2026
Solar & home improvement PPC playbook 2026: qualifying questions, IRA tax credit messaging USA, regional incentives EU, appointment-set tracking, $15k-$50k tickets.
- Google Ads· 11 minGoogle Ads vs LinkedIn Ads : SaaS B2B 2026
SaaS B2B 2026 : Google Ads vs LinkedIn Ads. ICP fit, attribution cycle 60-180j, CAC, LTV. Allocation et combo Google + Microsoft + LinkedIn.
- Microsoft Ads· 11 minCas client SaaS B2B : Microsoft Ads en 90 jours
Étude de cas anonymisée : ajout Microsoft Ads sur compte SaaS B2B existant. Setup 7 jours, premiers résultats J30, ROAS final +18% lead volume à 90 jours.
- Guide· 17 minGoogle Ads pour SaaS B2B : guide 2026
Cycles longs, LTV:CAC, offline conversions CRM, Customer Match ICP, attribution multi-touch. La méthode complète pour piloter un Google Ads SaaS B2B.
- Microsoft Ads· 13 minMicrosoft Ads pour SaaS B2B : stratégie 2026
Pourquoi Microsoft Ads convertit mieux qu'on ne le pense en SaaS B2B. Audience corporate, ICP, intent commercial, LinkedIn integ : la stratégie complète.
- Guide· 17 minPiloter Google Ads sans agence en 2026
Internaliser son Google Ads : compétences, temps, stack (SteerAds + GA4 + Looker), cadence hebdo/mensuelle/trimestrielle, et quand réembaucher.
- Fondamentaux· 8 minROAS, CPA, CPC : le guide clair 2026
Définitions, formules et valeurs cibles par secteur pour les 5 métriques clés. Le guide pédagogique pour comprendre enfin le tableau de bord PPC.