Anna
Audiences & First-Party Data Lead
Spécialiste audiences et first-party data dans l'ère post-cookies. 6 ans à construire des stratégies d'audience : Customer Match, GA4 audiences, Similar Segments, In-Market. Experte remarketing post-Chrome cookie phase-out et Consent Mode v2.
Articles by Anna (19)
- BOFU· 20 minGoogle Ads Data Manager: First-Party Data Workflow 2026
Hands-on 2026 guide to Google Ads Data Manager — the unified first-party data hub that replaced the scattered import flows for Customer Match, offline conversions, and…
- TOFU· 16 minAI Overviews impact on Google Ads in 2026: data, tactics, and 5 adjustments
How Google AI Overviews are reshaping Google Ads in 2026 — measurable CTR impact by query type, ad placement changes, bidding strategy adaptations, branded vs non-branded…
- TOFU· 11 minGoogle AI Mode Ads: The 2026 Advertiser Guide
How ads appear in Google's AI Mode and AI Overviews, what changes for Search advertisers, and how to prepare campaigns and content for conversational results.
- TOFU· 18 minChatGPT Search vs Google Ads in 2026: should PPC managers care yet?
Honest 2026 assessment of ChatGPT Search vs Google Ads for PPC managers — adoption data, comparison with AI Overviews, what's actually measurable, when to start GEO…
- Guide· 12 minCustomer Match Google Ads : guide 2026
Customer Match 2026 : setup CRM, upload sécurisé, bid adjustments, PMax signals. La stratégie first-party data post-cookies pour scale Google Ads.
- TOFU· 18 minClaude vs ChatGPT for PPC managers in 2026: which AI for which task?
Practical comparison of Claude (Anthropic) and ChatGPT (OpenAI) for PPC management workflows in 2026 — ad copy generation, keyword research, ad creative ideation, account…
- MOFU· 19 minMeta Ads post-iOS14 ATT strategy in 2026: what actually works five years later
Five years after Apple's App Tracking Transparency broke Meta Ads measurement, what actually works in 2026 — Conversions API as table stakes, Aggregated Event Measurement…
- TOFU· 22 minMeridian: Google open-source MMM framework 2026 practical guide
Meridian — Google's open-source Marketing Mix Modeling framework — practical guide for 2026 advertisers: what it does, how it compares to Robyn (Meta) and commercial MMM…
- TOFU· 10 minHow to Implement llms.txt on a SaaS Marketing Site
How to implement llms.txt on a SaaS marketing site in 2026 — what the file is, what to put in it, where to host it, and how to keep it in sync so AI engines cite you.
- TOFU· 19 minPerplexity Ads & Comet in 2026: how to appear in AI search engine results
A 2026 brand strategy guide to Perplexity Ads and the Comet browser — current state of Perplexity advertising (launched late 2024), how citations work, optimization for…
- TOFU· 19 minMarketing Mix Modeling vs attribution in 2026: when MMM justifies the investment
Marketing Mix Modeling (MMM) vs multi-touch attribution in 2026 — when to use which, what each measures, MMM cost and timeline, open-source MMM (Meridian, Robyn) vs…
- TOFU· 18 minCookieless future & Privacy Sandbox in 2026: what Google Ads advertisers should do
Cookieless future + Google Privacy Sandbox in 2026 — Chrome third-party cookie deprecation status, Privacy Sandbox APIs (Topics, Protected Audience, Attribution…
- Guide· 11 minAudiences Google Ads : guide 2026
Audiences Google Ads 2026 : Affinité, In-Market, Custom Audiences, Detailed Demographics. Combinaisons, bid modifiers, cas d'usage chiffrés.
- Microsoft Ads· 9 minMicrosoft Audience Network : guide 2026
Inventaires (MSN, Outlook, LinkedIn), formats native, audiences ciblables, différences vs Google Display. Mode d'emploi complet Audience Network 2026.
- Microsoft Ads· 9 minMicrosoft Ads + Copilot : targeting LLM 2026
Microsoft Ads sur Copilot, ChatGPT search, Perplexity : le ciblage LLM concrètement. Formats disponibles, mesure, premières données observables 2026.
- Guide· 12 minRemarketing Google Ads post-cookies 2026
Remarketing Google Ads 2026 : Consent Mode v2, first-party data, Enhanced Conversions, GA4 audiences, fréquence optimale. Méthode post-cookies.
- Guide· 11 minImpression Share perdu : fixer en 2026
Perte d'Impression Share (budget ou rank) : diagnostic en 10 min, seuils critiques, 8 actions correctrices. Méthode chiffrée sur 2 000+ comptes.
- Guide· 14 minHow to be cited by ChatGPT, Perplexity & Google AI Overviews
The Generative Engine Optimization playbook for PPC agencies and SaaS: structure, signals, and content patterns that get cited by ChatGPT, Perplexity, Gemini and AI.
- TOFU· 17 minGEO complete guide 2026: get cited by ChatGPT, Perplexity, Google AI Overviews
Generative Engine Optimization (GEO) is how you get your brand cited by ChatGPT, Perplexity, Google AI Overviews, and Claude. This 2026 guide covers: GEO vs SEO, how AI…