E-Mail-Alerts konfigurieren

Why configure alerts

Alerts let you react in under 24 hours to a critical event instead of finding the problem at month-end when you crunch your numbers. Three common scenarios:

Budget drift. A campaign with poorly calibrated bids can burn 3 days of budget in 4 hours if a competitor pulls out or if a broad-match keyword suddenly becomes relevant for a viral search.
Conversion drop. A tracking bug, a landing page returning a 500, or a Google policy change can crash your conversion rate by 80% with no warning.
Account offline. Payment declined, expired card, policy violation: your campaigns can be paused by Google with no explicit email. An alert guarantees you know within the hour.

The 8 available alert types

Each alert ships with a default threshold calibrated against Google Ads benchmarks, that you can tune. Here's the full list:

1. Day-over-day budget drift

default: +50%

Alerts if a campaign's spend grows by more than X% versus the 7-day rolling average.

2. Conversion drop

default: -40%

Alerts if conversions drop by more than X% over 48h vs the 14-day rolling average.

3. CPA above target

default: +30%

Alerts if your CPA exceeds the target defined in the bid strategy for more than 3 consecutive days.

4. ROAS below target

default: -20%

For ROAS-based strategies, alerts if the ratio falls below the threshold for 3 days.

5. Unexpected top-spend keyword

default: top 5 rank

Alerts if a keyword that wasn't in the top 10 spenders suddenly enters the top 5.

6. Campaign taken offline

real-time

Immediate alert as soon as a campaign moves to paused, suspended or removed status — outside any manual action of yours.

7. OAuth error

real-time

Immediate alert if the refresh token of a Google/Bing Ads account becomes invalid (expired, revoked, rights changed).

8. Critical recommendation not applied

default: 7 days

Weekly reminder for critical-priority recommendations not applied for X days.

Setting thresholds

Head over to /dashboard/settings/alerts. The page shows the 8 types with their current threshold and an Enabled / Disabled toggle.

Click a row to expand the edit panel.
Adjust the threshold via the slider (greyed out = disabled). Recommended values are marked with a green tick.
If the alert supports it, set the scope: all campaigns, only certain campaigns, or a specific label.
Click "Save". Changes take effect within 5 minutes.

Avoid thresholds that are too tight :

A +10% threshold on budget drift will send you an email a day — normal fluctuations are plus or minus 15-20%. Start with the default values, then tune after 2 weeks of observation.

Sending frequency

You have 4 options to control email throughput:

Frequency	Max delay	Use case
Real-time	< 5 min	Emergencies (OAuth, account offline)
Hourly digest	1 h	Tight monitoring during a launch
Daily digest	24 h	Default — one email/day at 8am
Weekly digest	7 d	Low-activity accounts or passive management

You can set the frequency per alert type. In practice, most users put "real-time" on emergencies (OAuth, offline) and "daily digest" on everything else.

Recipients and roles

By default, alerts go to the SteerAds account owner's email. You can add extra recipients (max 10 per workspace):

"Admin" role — gets every alert from every connected account.
"Editor" role — gets alerts for the accounts in their scope (assigned by the admin).
"Reader" role — gets no alerts by default. You can enable them explicitly per recipient.

Group email address recommended :

For teams, create an alias like ads-alerts@yourcompany.com and point the alert there. You can then route the email to a ticketing tool or your internal system via your MTA.

Targeted disabling and snooze

Sometimes an alert is temporarily useless without you wanting to fully disable it (campaign in test phase, exceptional event like Black Friday). Three options:

Snooze 24h — from the alert email, "Snooze 24h" button. No alerts of this type for this campaign for 24 hours.
Hide per campaign — from /dashboard/settings/alerts, multi-select campaigns to exclude for this alert type.
Pause globally — toggle off the alert type. Re-enable manually (no auto-reactivation).

Webhook for your tools

To wire alerts into your internal systems (in-house ticketing, data warehouse, custom alerting), SteerAds exposes a public webhook that posts a JSON payload on every alert fired.

Go to /dashboard/settings/webhooks, set the HTTPS destination URL where SteerAds should post the alerts.
Pick the payload type (alerts only, or alerts + applied actions), plus an HMAC secret to verify request authenticity on your side.
The payload includes: campaign, impacted KPI, signal magnitude, root cause, direct link to the proposed corrective action. Stable, versioned format.

Full payload schema documentation in /docs/api/webhooks.

Best practices

Max 5-8 active alerts. Beyond that, fatigue kicks in and you risk ignoring the ones that actually matter.
Tune thresholds after 2 weeks — you'll have a better sense of your account's background noise.
Separate emergencies (real-time) from diagnostics (daily digest). Don't put everything in real-time.
Review the config every quarter. Patterns evolve: an alert useful in Q1 can become noise in Q3.