Elon
B2B & Enterprise PPC Strategist
Spécialiste acquisition B2B et SaaS enterprise. 9 ans à piloter l'acquisition PPC de 25+ SaaS B2B en France, UK et US, avec des cycles de vente 6-18 mois et des ACV 10k-500k€. Expert LTV:CAC, offline conversion imports depuis Salesforce/HubSpot, Customer Match sur comptes ICP.
Articles écrits par Elon (19)
- BOFU· 20 minZoho CRM ↔ Google Ads Bidirectional Sync 2026
Complete 2026 guide to a true bidirectional sync between Zoho CRM and Google Ads — importing CRM leads into Customer Match audiences, exporting offline conversions on…
- Guide· 13 minGoogle Ads for accountants & B2B professional services 2026
Lead-gen Google Ads for high-LTV B2B services (accounting, legal, consulting): bidding strategy, CRM-tied conversion tracking, account structure for compliance.
- TOFU· 19 minLinkedIn Ads B2B SaaS guide 2026: launch your first €5k/month campaign in 30 days
Complete 2026 LinkedIn Ads guide for B2B SaaS — Campaign Manager setup, Insight Tag + Conversion API, ad formats (Sponsored Content, Message Ads, Lead Gen Forms, Thought…
- BOFU· 13 minRecovering from a Performance Max disaster: 90-day reset 2026
PMax catastrophe recovery 2026: kill-switch criteria, hold-out construction, asset-group surgery, brand-exclusion patterns, Search-rebuild path. The exact 90-day reset.
- MOFU· 18 minLinkedIn Ads cost & CPL benchmarks 2026: by industry, region, and ad format
Updated 2026 LinkedIn Ads cost and CPL benchmarks — by industry (SaaS, services, finance, manufacturing, tech), by region (US, EU, UK, APAC), by ad format, with realistic…
- Google Ads· 12 minROAS 4× est une métrique vanity (pourquoi)
ROAS revenu vs ROAS marge : pourquoi optimiser sur ROAS revenu détruit la marge. Démonstration chiffrée + méthode de bascule sur ROAS marge.
- MOFU· 20 minGoogle Ads for manufacturing & industrial B2B 2026: vertical playbook
The complete 2026 Google Ads playbook for manufacturing and industrial B2B — long sales cycles, low-volume technical keywords, distributor vs direct models, RFQ tracking…
- BOFU· 13 minGoogle Ads CAC payback by vertical 2026
CAC payback benchmark by vertical 2026: fintech 4-12 mo, e-com 1-3 mo, SaaS B2B 6-18 mo, healthcare 2-8 mo, education 6-24 mo. Calculator-paired decision framework.
- MOFU· 19 minSalesforce + Google Ads offline conversions 2026: complete setup guide
A complete 2026 setup guide for connecting Salesforce to Google Ads offline conversions — GCLID capture in leads and opportunities, offline conversion import via the…
- MOFU· 20 minLTV modeling for Google Ads 2026: value-based bidding with Customer Match
Customer Lifetime Value (LTV) modeling for Google Ads in 2026 — what LTV-based bidding does, how to calculate LTV (cohort-based, predictive, simple), feeding LTV into…
- MOFU· 21 minLinkedIn Ads ABM playbook 2026: target named accounts at scale
A comprehensive 2026 LinkedIn Ads ABM playbook — Matched Audiences setup with named account lists from CRM, ad sequencing across funnel stages, Salesforce/HubSpot…
- Google Ads· 11 minGoogle Ads vs LinkedIn Ads : SaaS B2B 2026
SaaS B2B 2026 : Google Ads vs LinkedIn Ads. ICP fit, attribution cycle 60-180j, CAC, LTV. Allocation et combo Google + Microsoft + LinkedIn.
- Microsoft Ads· 11 minCas client SaaS B2B : Microsoft Ads en 90 jours
Étude de cas anonymisée : ajout Microsoft Ads sur compte SaaS B2B existant. Setup 7 jours, premiers résultats J30, ROAS final +18% lead volume à 90 jours.
- Fondamentaux· 8 minROAS, CPA, CPC : le guide clair 2026
Définitions, formules et valeurs cibles par secteur pour les 5 métriques clés. Le guide pédagogique pour comprendre enfin le tableau de bord PPC.
- Microsoft Ads· 13 minMicrosoft Ads pour SaaS B2B : stratégie 2026
Pourquoi Microsoft Ads convertit mieux qu'on ne le pense en SaaS B2B. Audience corporate, ICP, intent commercial, LinkedIn integ : la stratégie complète.
- Guide· 17 minGoogle Ads pour SaaS B2B : guide 2026
Cycles longs, LTV:CAC, offline conversions CRM, Customer Match ICP, attribution multi-touch. La méthode complète pour piloter un Google Ads SaaS B2B.
- Guide· 17 minPiloter Google Ads sans agence en 2026
Internaliser son Google Ads : compétences, temps, stack (SteerAds + GA4 + Looker), cadence hebdo/mensuelle/trimestrielle, et quand réembaucher.
- Guide· 12 minOffline conversions Google Ads : 2026
Offline conversions Google Ads 2026 : setup GCLID → CRM → upload, via UI ou API, Enhanced Conversions Leads. +23% ROI observé sur 2 000+ comptes.
- MOFU· 19 minHubSpot + Google Ads integration 2026: offline conversion import setup
A technical 2026 tutorial connecting HubSpot CRM to Google Ads for offline conversion tracking — native integration vs API vs Zapier, GCLID capture, deal-stage mapping…